Bank of Ceylon (BoC) has once again been ranked as the No.1 Brand in the country by Brand Finance Lanka, a subsidiary of Brand Finance network (UK).
With the current rating, BoC has set an unrivalled record by becoming the only business to have achieved this status for seven consecutive years.
The bank has increased its brand value up to Rs.38 billion in 2015 from Rs.30 billion in 2014. Having celebrated its 75th anniversary in 2014, BoC has been continuously fulfilling its stakeholder’s aspirations successfully throughout these years, adding value to its products and services.
It has emerged as the leader in the Sri Lankan banking and financial services industry in terms of assets, advances, deposits, profits and inward remittances.
BoC reported the highest profit made by any single institution in the country by surpassing Rs.20 billion, a 29 percent growth compared to the previous year. The strength, stability and its commitment to the nation along with the bank’s performance is reflected in the brand ‘BoC’s’ position in being ranked as truly, the No.1 brand in Sri Lanka.
“I’m glad to see that brand BoC has yet again become the No.1 brand in the country-this time for the seventh consecutive year. Our vision is to continue being the highest contributor to the national cause through our contributions to the Government of Sri Lanka and remain as the No.1 Bank in Sri Lanka,” stated BoC Chairman Ronald C. Perera, President’s Counsel.
He further thanked the bank’s customers, staff of BoC and all stakeholders on behalf of the bank on this achievement.
Being the banker to half of the Sri Lankan population, almost the whole country associates the brand ‘BoC’ in many different ways. With over 600 inter-linked branches in its network and over 500 ATMs spread across the country it has reached every nook and corner of the country and serves people from all walks of life with its diverse portfolio, assisting customers, entrepreneurs and investors to achieve their goals.
The multi-channel, multi- faceted nature of the bank’s service enabled BoC to reach both personal and corporate customer requirements effectively. BoC has the highest single customer borrower exposure limit in the country’s banking industry. Therefore, corporate businesses can rely comfortably on the bank to satisfy all their banking needs under one roof.