Union Assurance launches ‘FlexLife’ for any stage of life

Union Assurance announced the launch of Union Assurance FlexLife, an exclusive and innovative Life Insurance solution poised to make a significant impact in the sector.

This launch marks a strategic milestone that aligns seamlessly with the company’s broader roadmap, focused on long-term value creation, high personalisation, and agile service delivery. 

FlexLife offers an all-in-one solution that is highly customisable, empowering customers to tailor their plans to meet personal goals at any stage of life.Whether it’s securing a comfortable retirement, ensuring financial protection for loved ones, growing an investment portfolio, funding a child’s education, or receiving assured care for health, the solution offers unmatched flexibility enabling customers to enrich their financial well-being through a short-term payment solution that ease the burden of long-term financial commitments.

Customers also have better control over how and when they receive their maturity payout either as a lump sum or a steady monthly income through the annuity option. Returns are further boosted by an attractive loyalty bonus, rewarding continued engagement.

Union Assurance FlexLife allows for top-ups when extra funds are available and partial withdrawals when needed. In addition, it provides comprehensive built-in protection and a wide range of optional covers, including coverage for hospitalisation and critical illnesses, ensuring financial protection for both individuals and families.

Speaking on the launch, Senath Jayatilake, Chief Executive Officer of Union Assurance said, “In a world where customer needs are constantly evolving, we must also evolve to remain relevant and impactful. 

Union Assurance FlexLife is our response to that challenge as aresponsive solution that puts the customer firmly in control. It reflects our dedication to delivering value-driven products that offer long-term protection while adapting to the realities of modern life.”“We also recognise the importance of innovation in making Life Insurance simpler and more accessible. Our goal is to bridge the significant protection gap in Sri Lanka with solutions that resonate with people’s everyday lives such as Union Assurance FlexLife,” he further added. 

In addition, by becoming a Union Assurance policyholder, customers enjoy access to a broader ecosystem of value-added services through the Company’s award-winning mobile app, Clicklife. This innovative platform is designed to enrich user well-being, offering a range of novel features such as an AI-powered calorie counter, fitness tracking, a digital rewards system with redemption options at over 100 partner merchants, a robust digital loyalty programme that offers the chance to earn rewards worth millions, along with exclusive discounts from over 15 partner brands. Customers also get access to special credit card zero percent payment plans from a wide network of banking partners. 

Reinforcing this customer-first approach, Mahen Gunarathna, Chief Marketing Officer of Union Assurance said, “Built with flexibility at its core, Union Assurance FlexLife enables our customers to move confidently through life, knowing they are supported by a partner who understands their journey. This future-ready solution reflects our deep understanding of changing lifestyles and market dynamics, strengthening the company’s position as a progressiveLifeInsurer that leads with innovation, listens to its customers, and delivers solutions that truly matter.