‘Paththini’ movie bonanza for apparel sector employees

Sumathi Films, the producers of the popular film ‘Paththini’ entered into an agreement with the Joint Apparel Association Forum (JAAF) and Channel17 last week to provide discounted tickets to those holding Ransalu privilege membership card at all of the theatres screening this film islandwide.

Already running into packed houses for over 60 days, this film has attracted many female patrons from all walks of life and the producers of Paththini have decided to give a chance to those who wished to enjoy the film in case they have not yet been able to do so.

This special arrangement for apparel staff has been made following a request made to Sumathi Film Managing Director Jagath Sumathipala by Channel 17 CEO Jumar Preena.

“I am indeed grateful to Jagath Sumathipala for this great gesture towards the apparel sector employees,” he said.

EAP Films and Theatres, who are the main distributors of this film, will open its counters for Ransalu card holders in more than 60 0f their cinema halls throughout the country.

For the first time in the history of the cinema industry, EAP Theatres will adopt a smart card authentication system at all of their theatres to implement this discounted ticket scheme. This authentication web-based IT platform was developed by IScientia Ltd on behalf of Channel 17.

EAP Films and Theatres CEO Kasun Jayawardana said that their network was pleased to partner with Sumathi Films to extend this facility to employees of one of the most important sectors of the country. They deserve this and many more, Jayawardana said.

JAAF Secretary General Tuli Cooray in his remarks urged the media to be more considerate when highlighting news pertaining to the workers of this industry. 

“We want to portray our associate employees as the backbone of this industry. If not for their contribution, this industry would not have achieved what it has today. 

Cooray praised both Sumathi Films and EAP Films and Theatres for their individual contribution towards the welfare and wellbeing of the industry workers, he added. It is quite apt that a film like Paththini Is being promoted to this industry which has a 90 percent female workforce.

Later, a Memorandum of Understanding was signed and papers exchanged between JAAF/CH17 and Sumathi Films.