First Capital becomes Sri Lanka’s first investment Superbrand

Managing Director and Chief Executive Officer Dilshan Wirasekara together with First Capital Holdings Marketing team receives Superbrands recognition

First Capital Holdings PLC has been conferred the prestigious Superbrands status, a globally recognised endorsement awarded to brands that demonstrate exceptional strength, trust and distinction in their respective markets. 

This recognition positions First Capital among an elite group of brands celebrated for their enduring credibility, strong consumer perception and consistent market leadership.

Superbrands is an independent global branding authority operating across more than 80 countries, identifying and celebrating the world’s most respected brands through rigorous evaluation processes. In Sri Lanka, the Superbrands programme is delivered in partnership with LMD, with the list of Superbrands unveiled annually. Recognition is extended only to brands that meet defined criteria, including brand strength, reputation, trust and consumer recognition. Following several years of inactivity, Superbrands Sri Lanka has been relaunched to spotlight the island’s most recognised and respected brands, both local and global.

First Capital’s selection as a Superbrand serves as a strong endorsement of its sustained excellence and leadership within the investment services industry. As Sri Lanka’s pioneering full-service investment institution, First Capital has built a longstanding reputation for market leadership, underpinned by strong brand equity, consistent performance and the trust of clients and stakeholders. The recognition reflects the brand’s visibility and credibility within the financial services ecosystem, supported by consistent inclusion among Sri Lanka’s top corporate brand rankings and recognition across leading independent brand and service awards.

First Capital Holdings Managing Director and Chief Executive Officer Dilshan Wirasekara stated, “Being awarded Superbrands status is a significant milestone for First Capital and a powerful validation of the trust placed in us by our clients, partners and stakeholders over the years.”

Notably, First Capital Holdings PLC became the first investment institution in Sri Lanka to be awarded the Superbrands status in 2025.