Be Desi unveils Colombo’s largest Pop Desi fashion destination in Wellawatte

This Valentine’s Day, Be Desi unveiled its largest flagship fashion destination to date at No. 37, Galle Road, Colombo 06, transforming the heart of Colombo into Sri Lanka’s newest hotspot for Pop Desi and high-end Bollywood-inspired style.

The landmark opening marks a major milestone not only for the brand but also for Colombo’s evolving fashion landscape. Designed as a complete Desi fashion ecosystem, the new flagship brings together tradition, luxury and contemporary flair under one immersive retail experience for modern Sri Lankan families.

At the heart of the destination is Be Desi, celebrated for its bold Pop Desi aesthetic and modern ethnic silhouettes. Expanding the offering further, the flagship introduces:

 Sultan – refined and regal men’s ethnic wear

 Lux Desi – premium couture and elevated occasion dressing

 Wedding Studio – intricately crafted luxury bridal and ceremonial attire

 Accessories by Be Desi – curated jewelry, bags and fashion accents

 Raja & Rani – regal-inspired luxury Desi fashion for children

Together, these brands cater to weddings, festive occasions, celebrations, menswear, accessories and children’s couture — redefining the Desi retail experience in Sri Lanka.

Be Desi also announced its next lifestyle extension: House of Desi, a home and décor concept inspired by Desi aesthetics, set to launch within the next two months at the same Wellawatte flagship destination — further expanding the brand into a complete lifestyle universe.

“Be Desi was born from a love for colour, culture and confidence,” said Be Desi Founder Raghda Roshandeen.

“This flagship is a dream realised — a space where timeless Desi tradition meets bold self-expression. Every collection reflects our belief that Pop Desi fashion can be powerful, glamorous and unapologetically modern while celebrating the richness of South Asian craftsmanship.”

“This flagship represents more than retail growth — it reflects Infinite Business Ventures’ (IBV) long-term commitment to building strong, scalable Sri Lankan brands,” said IBV Managing Director Ifzaal Iqbal.

“Our vision is to create sustainable brand ecosystems that combine design excellence, operational strength and customer experience. Be Desi’s expansion demonstrates our confidence in Sri Lanka’s retail future and in the ability of homegrown brands to lead with ambition and innovation.”