Bairaha Farms’ Third Eye app wins Gold at Dragons of Sri Lanka 2025

Bairaha Farms Brand Manager Ravin Madusanka with Bairaha marketing and sales team and Avant Media team receives the award 

Sri Lanka’s pioneering and leading chicken processor Bairaha Farms PLC claimed victory at the recent Dragons of Sri Lanka 2025, taking home the Gold Dragon Award in the Best Innovative Idea or Concept Category, for the Bairaha Third Eye app.

Bairaha’s Third Eye app is a digital solution designed to address the real needs and challenges of visually impaired individuals, using innovative technology to find solutions. Bairaha proudly presents this initiative with love and dedication for those without sight, reaffirming its position as one of Sri Lanka’s most innovative and community-centric poultry producers.

Bairaha Farms Brand Manager Ravin Madusanka said, “This award is a testament to our commitment to not just be a leader in the poultry industry but also to be a company that uses innovation to make a meaningful difference in the community. The Third Eye app is a project from the heart and we are incredibly proud to be recognised for our efforts to empower visually impaired individuals with technology that improves their daily lives.”

The Third Eye app offers key features to visually impaired users, including an object identification feature, which helps users become aware of objects around them, a text identification feature, which enables users to listen to written information and a Bairaha recipes feature, providing detailed, step-by-step audio instructions for cooking recipes in a unique way.

Established in 2000, the Dragons of Asia recognise the best results-driven marketing across the region and culminate in the Dragons of Asia and Dragons of Malaysia awards in October.

Sri Lanka’s local programme now provides a dedicated stage for home-grown excellence and a pathway to Asia-wide recognition, spotlighting brands and campaigns that consistently push boundaries.