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Elephant House to storm Indian shelves

29 February 2024 02:08 am - 16     - {{hitsCtrl.values.hits}}

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One of Sri Lanka’s most popular lines of beverages will soon be on the shelves of India, with Reliance Consumer Products Limited (RCPL) partnering with Elephant House to manufacture, market, distribute and sell beverages.

The partnership between the fast-moving consumer goods (FMCG) arm and wholly-owned subsidiary of Reliance Retail Ventures Limited and Elephant House was announced yesterday. 

The partnership is not only expected to help RCPL bolster its growing beverage portfolio but will also bring exceptional new products and value propositions to the Indian consumers.

Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC, Sri Lanka’s largest listed conglomerate. Under the Elephant House brand, it manufactures and sells a wide range of beverages, including Necto, Cream Soda, EGB (Ginger Beer), Orange Barley and Lemonade, to name a few.

“Elephant House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage. Being the custodian of several renowned global brands in India, Reliance is well-equipped to further expand Elephant House’s established consumer brand, which has been built over 150 years,” said RCPL COO Ketan Mody. 

“Our partnership with RCPL marks a significant milestone in the journey of our heritage brand and represents our commitment to delivering our high-quality beverages to new consumer segments. 

We look forward to the opportunity this partnership brings, to provide refreshing and innovative beverage options to meet the diverse preferences of the Indian consumers,” said John Keells Group Chairperson Krishan Balendra, commenting on the partnership.

The agreement between RCPL and Elephant House underscores a shared commitment to excellence and innovation, empowering both organisations to capitalise on synergies and amplify their market presence. 

RCPL’s vision is to offer the Indian consumers a wide portfolio of globally recognised brands and products that stand out for their exceptional quality and value. In addition, RCPL is rapidly scaling up its multi channel operations to reach more consumers across diverse markets. 

The company, currently, boasts a versatile FMCG portfolio comprising iconic beverage brands, including Campa and Sosyo Hajoori, an extensive confectionery range from Lotus Chocolates, Toffeeman and snacks such as Alan’s Bugles and Masti Oye, apart from Sri Lanka’s leading biscuit brand Maliban and staples and daily convenience products under the Independence brand. In home and personal care, it has products such as dishwashing liquids, laundry detergent, soaps and toilet cleaners.


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  Comments - 16

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  • VJ Thursday, 29 February 2024 08:01 AM

    Indians will get to taste the Beira water. The sugar laced soft drinks are slowly becoming unpopular due to its health hazard and the increase in the price.

    Abc Thursday, 29 February 2024 10:51 AM

    You are a NPP supporter aren't you?

    D P P Prasad Thursday, 29 February 2024 08:01 AM

    It is one of the most trusted and popular beverage manufacturers in Srilanka for the decades. The delicious beverages which had been manufactured by the elephant house were very famous during early 70s even among remote villagers. They got used to treat the participants who were attending the weddings funerals and other adorable functions with elephant house beverages.

    Priyan66 Thursday, 29 February 2024 08:19 AM

    Good way forward. Congratulation Elephant House

    Piyasiri Daranagama Thursday, 29 February 2024 08:43 AM

    Very glad to know. This is exactly the only way forward to come out from this gloomy situation. Congratulations!!! Let JK Conglomerate initiate more ventures in their other specialities as well!!!

    Amaran Thursday, 29 February 2024 08:43 AM

    Congratulations to ELEPHANT HOUSE. Well done.

    L.A.Buddhadasa Thursday, 29 February 2024 09:11 AM

    Congratulations! This is the way to go. Our companies should link up with Indian ones to market our products. Simply whining and asking for protection is pointless in this globalised world. Protectionist leads to bankruptcy, and then the Indians will simply buy us.

    Terrence K Thursday, 29 February 2024 09:34 AM

    Elephant Brand soft drinks and Maliban Biscuits were house hold names. These brands should have tapped the International market some time ago which would have had an edge over other international brands. No one can beat Maliban brand Cream Crackers and most of the customers had it in their houses. Nevertheless, these brands of soft drinks and biscuits will capture a major market share in those markets although new entrants. We wish them well!!!!!!!!!!

    sobers Thursday, 29 February 2024 10:02 AM

    I hope their wouldn't be any protests opposite the Indian High Commission by the racists and radical groups opposing the move.

    Tissa Fernando Thursday, 29 February 2024 10:13 AM

    In few years time, we will be importing Elephant House products from India.

    joshua Thursday, 29 February 2024 01:07 PM

    do not be negative in everything. We should be happy at least we are getting foreign currency to the country.

    EGB Fan Thursday, 29 February 2024 11:15 AM

    Congratulations EH. Have traveled the world. Still the favorite soft drink is an iced EGB!

    sarath Thursday, 29 February 2024 11:22 AM

    All good to export. Hope the foreign exchange proceeds will be brought back to SL

    ajith Thursday, 29 February 2024 11:24 AM

    Bangladesh is the other big market we should be looking at. What about Kandos?

    Karalasingam and Thursday, 29 February 2024 11:47 AM

    Elephant house beverages always maintained a high standard, I am sure Indians would prefer these products.

    Wiraj Thursday, 29 February 2024 08:22 PM

    Weerawanse and gammanpilla, will shout from roof top that more of Country's assets are being sold to Indians!


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Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka