OPPO, a Global Partner of the International Cricket Council (ICC), announced its official ICC Cricket World Cup 2019 campaign featuring England vice-captain, Jos Buttler. The “Shot Maker” campaign was unveiled at a global marketing event where OPPO premiered its new brand video starring the England batsman.
The “Shot Maker” creative aims to communicate the OPPO spirit by celebrating the expression, innovation and individuality of cricket fans, on and off the pitch, across the world. The rollout reflects OPPO’s focus on implementing the "Glocal" strategy of brand internationalization and localization by using the power of cricket to deliver tailored Shot Maker messaging to markets around the world.
The Shot Maker campaign reveal came as OPPO announced the launch of its new Reno series in the UK market. This includes the Reno 5G, launched with EE.
OPPO integrates the spirit of cricket and the Shot Maker Campaign
As a longstanding ICC Global Partner, OPPO continues to demonstrate its commitment to cricket. In 2017, OPPO became the main partner of the India national cricket team, and later established partnerships with the Pakistan Super League (PSL) and the Melbourne Star, Australia. The Shot Maker Campaign, in conjunction with the ICC Men’s Cricket World Cup 2019, aims to continue and build upon OPPO’s previous collaborations in sports marketing to further establish its footprint as a global brand.
Derek Sun, Marketing Director of OPPO International Business, said: "’Shot Maker’ is the perfect expression of OPPO's creativity and the spirit of cricket. The ICC Cricket World Cup is one of the most watched sporting events in the world, and the adventurous and fearless spirit of the tournament’s star players is highly compatible with OPPO's technological and aesthetic pursuits. On the cricket field, the players that capture the imagination and excite the fans are the Shot Makers. Jos Buttler brings all those values to life in the way he plays the game so, as the ultimate Shot Maker, we’re delighted to partner with him on this campaign. Off the pitch, we hope global consumers are inspired, through their passion for cricket, to participate in the ICC Cricket World Cup 2019 with OPPO. The Reno 10x Zoom smartphone is the perfect way to capture the very best moments at the ICC Cricket World Cup, enabling every consumer to become a Shot Maker."
Jos Buttler added: “I have always tried to play cricket with freedom and creativity. A ‘Shot Maker’ mentality is about trying new things, daring to innovate and having fun. The game of cricket has evolved so much because players have ignored convention and expressed themselves. The same is true in all walks of life. Hopefully we can encourage everyone to find their inner Shot Maker!”
During ICC Men’s Cricket World Cup 2019 matches, users around the world can record and share exciting moments and vote for the teams they support. OPPO will publish daily highlights of ICC matches as shot by the Reno series to cricket fans around the world, providing users with an opportunity to showcase their creativity.
In addition, OPPO will continue its partnership efforts in pop culture, the arts and international sports partnerships to produce high-quality content – such as what we see here with the combination of cricket culture and OPPO’s technology and aesthetics. OPPO has worked with London artist Lucy Vigrass to celebrate the ICC Cricket World Cup through British classic art.
OPPO launches the latest Reno Series in the UK
OPPO has long regarded the UK as a core strategic market and a top talent base. Since entering the UK market, OPPO has released several premium smartphones, including the Find X and RX17 Pro. Now, OPPO is launching both the Reno 10x Zoom and the Reno 5G, in collaboration with the UK's leading carrier EE. Both the Reno 10x Zoom and Reno 5G are equipped with the Qualcomm Snapdragon 855 platform and OPPO's 10x hybrid zoom technology to provide users with an extraordinary photography experience. Supported by EE's commercial 5G network, the Reno 5G will bring to consumers an unprecedented experience in cloud games, AR, and VR.
Sharon Meadows, Director of Devices, Partnerships & Business Development, EE, said: “EE customers with an OPPO Reno 5G will be able to get the most from our new super-fast, high capacity 5G network. Whether they are watching high definition video, trying out AR experiences or gaming with their friends, the Reno 5G will let them tap into the game-changing speeds and connectivity that 5G will bring.”
Neil You, OPPO UK Managing Director said, "We began 5G research very early, and through unremitting innovation successfully developed the Reno 5G, our company’s first 5G smartphone. We are excited to offer the Reno 5G to users in the UK through EE."