Wijeya Newspapers and TELiBrahma add excitement to print publishing

Colombo, 22 May 2013: TELiBrahma, India’s leading mobile advertising solutions company specializing in augmenting real world context with digital engagements; announced its partnership with Wijeya Newspapers Ltd - to bring interactive print content LIVE on readers’ mobile/tab.

How does the Pointart app works?
Visit pointart.mobi on your mobile browser to download and install the free Pointart app. This is a onetime activity
1. Open the app from your mobile phone
2. This will activate the phone camera automatically
3.  Capture the Point logo using the app
4. App will provide videos, slideshows, social media connect, links to download content and so on
5. Alerts will be sent to existing users to engage them constantly
TELiBrahma is proud to announce a partnership with Wijeya Newspapers Group for augmenting both their editorial and advertising content across “Ada” the Sinhalese paper and “ Daily Mirror” the English paper. Ada and Daily Mirror publications of Wijeya Newspapers Ltd are one of the most widely read daily newspapers in Sri Lanka, Powered by PointART mobile app of TELiBrahma, an innovative and enriching visual recognition for the publishing house which is available across any app store for android, IOS, Blackberry, Nokia Ovi and Windows mobile.

By integrating augmented reality, ADA and DAILY MIRROR will be able to bring interactivity to static print pages with 3D models, videos, slideshows, social media connect, links to download content and emphasize the importance of connecting print publications with digital engagements through mobile.

“This partnership, in enabling static print content to come live on mobiles/tabs, will help us bridge the gap that exists between newspapers and multimedia content, and provide an all-new experience for our readers,” stated Mr. Gehan Blok, Manager – Digital Media, Wijeya Newspapers Ltd. It would add a new dimension and excitement to print content; we see great opportunities for brands and other advertisers to capitalize on this new technology to engage with target audiences. TELiBrahma has assisted us in creating and developing one of the best user experiences for an application of this nature.”

Mr. P R Satheesh, Principal, TELiBrahma said “We are extremely excited to partner with Wijeya Newspapers Ltd - leaders in the print media space in Sri Lanka and we believe this will add tremendous value to their readers. The app powered by POINT of TELiBrahma is a way to connect physical world with exciting digital engagements.”

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