CIC’s stationery brand, CIAL recently launched its new logo at the 14th edition of the Colombo International Book Fair 2015 (CIBF). CIAL also showcased its diverse range of writing instruments at the fair, which was held at the BMICH and saw the attendance of Chief Guests Hon. Prime Minister Ranil Wickremesinghe and Minister of Education, Akila Viraj Kariyawasam. Renowned for being one of the most popular and largest book fairs in Asia, CIBF featured 400 stalls of which 40 were run by international publishers.
CIAL is a local brand that has supported both students and professionals in Sri Lanka for 45 years. CIAL’s entire range of ball point pens are manufactured at the company’s factory in Piliyandala and over the decades the company has continuously delivered safe, durable, high-quality writing instruments that incorporate the use of British technology.
Commenting on CIAL’s new logo, Nisrin Ali, General Manager –Marketing and Head of Business-Stationery , CIC Holdings PLC stated, “We are immensely proud that we were able to launch our new logo at the prestigious Colombo International Book Fair. We are also pleased that we had the opportunity to showcase our range of products and engage with our valued customers at the event. CIAL is a brand that has earned the trust of a cross-section of customers across the island and our pens are used by school children, university students and professionals alike. CIAL is a home-grown brand, which collaborates with international partners, but develops and manufactures the pen range locally, including our flagship brand - Platignum felt pens.”
The CIAL stall at the Colombo International Book Fair was patronized by many children, youth and even older generations who have been using CIAL for over 40 years. Many people who visited the stall have used the CIAL brand of pens throughout their academic and professional careers, and they were excited to see the brands new look, logo and updated portfolio of products.
The CIAL brand is dedicated to offering value for money and quality that can be trusted. At present the CIAL portfolio includes pencils, erasers, rulers, highlighters, artists’ brushes, colouring pencils, natural clay products and correction fluid with many more products to come. CIAL is part of the Stationery Department of CIC Holdings, a leading blue chip conglomerate in Sri Lanka with a business portfolio that extends into the areas of agriculture, animal feed, nutrition, healthcare, industrial materials and consumer products.