Sri Lankan consumers now have the opportunity to the globally renowned Australian hair care brand muk.TM with the launch of its products in Colombo by 4rever Skin Naturals (Pvt.) Ltd.
The launch was graced by the participation of ‘muk.TM’ hair care Australia Technical Advisor and National Sales Manager Brad Vincent, 4rever Group Chairperson Chandhani Bandara and veteran beauticians and a distinguished gathering.
muk.TM was launched in 2006 with its first product Hard muk, which rose to prominence within no time. Currently, muk.TM has become a market leader in Australia and gained prominence as a favourite with consumers worldwide and international distribution in 19 countries. The 1,000s of salons worldwide that use muk.TM have labelled it the hairdressing industry’s next iconic brand.
Today, muk.TM offers 34 core range products, which include Hybrid Cream hair colour, offering six results, including permanent, blonde toning, demi permanent, intense demi permanent, colour balancing and men’s grey blending, five Argan Oil products and six bestselling electrical tools to cater to the hair needs of everyone.
“The 4rever brand was built upon the pillars of excellence, imagination and a unique approach to manufacturing and marketing herbal beauty care products. The muk.TM brand too echoes some of our fundamental values, for example muk.TM products are formulated using almost 80 percent with natural ingredients and I am delighted to announce the launch of muk.TM and I hope our consumers will benefit from the unique range of muk.TM hair care,” commented Bandara.
“We are delighted to partner with a high-profile brand name like 4rever, which has managed to build a solid reputation and penetrate every corner of the island nation. I believe that muk.TM too will gain consumer confidence and become a sought-after hair care brand in Sri Lanka with backing from 4rever,” commented Vincent.
Founded back in the year 2006 by Bandara, a leading hair and beauty expert and a qualified cosmetologist, backed by a management team of professionals, the 4rever group is one of Sri Lanka’s largest herbal-based cosmetics manufacturers and marketers. With a product portfolio of over 70 products, 4rever boasts of a solid international presence apart from offering OEM to other brand/label owners.