Sri Lanka Institute of Marketing (SLIM) is on the right track to win the race. With Sri Lanka’s racing superstar Dilantha Malagamuwa being selected as Brand Ambassador of SLIM Brand Excellence 2015, the star marketers are now geared to compete and win the race.
SLIM has scheduled the glamorous final event to be held in great style on Thursday, November 5, 2015 at the Sirimavo Bandaranaike Exhibition Hall, BMICH complex.
With ‘Will you race ahead of the rest?’ as the theme, the 14th SLIM Brand Excellence sees applicant brands taking up the challenge of racing ahead of the rest and fighting head-on in the business world to become the ‘Champion’!
SLIM President Ruwan Liyanagamage cited, “Winning is a matter of attitude. If you love what you do, half the race is won, and if you give it your best shot, all the time, you become an effortless winner. Like Sun Tzu, Chinese General, Military Strategist and author of ‘The Art of War’ said, ‘When torrential water tosses boulders, it is because of its momentum. When the strike of a hawk breaks the body of its prey, it is because of timing’. Likewise, if the momentum and timing is present in any activity that we do, we are sure winners.”
“Having Dilantha Malagamuwa, who is Sri Lanka’s topmost brand in international motor racing, on-board as the Brand Ambassador at this year’s SLIM Brand Excellence Awards, is the best thing that could happen,” said Project Chairperson Thilanka Abeywardena.
“This is because this super star has been able to brand Sri Lanka in the global platform of racing, through perseverance and sheer strength of will, as an individual sportsman. This is a great example that could be given to the star marketers of Brand Excellence, to model their future steps in a similar manner. The marketing arena is similar to a racing track. Accurate prediction of hairpin bends and how well you counter those with precision reflexes will decide on your win.”
Responding to being selected as Brand Ambassador, Malgamuwa said he is thrilled to partner with SLIM in its efforts to promote Sri Lankan brands to reach superstar level in their products and in the industry.
“I feel honoured at being in partnership with SLIM Brand Excellence 2015 and will give my utmost to make the event a resounding success,” he said.
“I followed my desire to be a racer, and today, I take great pride in the decisions that I took. Similarly, I urge all brand marketers to follow their passion and race ahead of the rest, and not be fazed by opponents.”
Malagamuwa hit headlines when he won four races at the Malaysian FIA GT Series Round 1 in 2011. Racing in his Lamborghini for the team Dilango Racing, he won the GT Open and GT3 category events at the Sepan International Circuit in Kuala Lumpur. This year he finished third in the Lamborghini Super Trofeo Championship held in Kuala Lampur. Malagamuwa has won five championships in Asia, six first runner-ups in Championships in Asia and over 150 international podiums being an Asian record and currently the second in 2015 championship with four more races to go.
In line with the extremely positive response in brand participation, SLIM expects a rush for tickets for the glamorous presentation night, and requests those interested to contact Chrishni – 0727463171 or Dilini 0727266988.