Sat, 24 Feb 2024 Today's Paper

Ceat to sponsor Kelaniya University’s ‘Signature Stylish Marketer’

By

20 December 2017 10:46 am - 0     - {{hitsCtrl.values.hits}}

A A A

Sri Lanka’s leading tyre brand Ceat has entered into a partnership with the University of Kelaniya to support the aspirations of its undergraduates as part of the company’s commitment to communities in its neighbourhood.


The engagement commenced with Ceat assuming the mantle of event partner of ‘Signature Stylish Marketer’ – the annual fashion event organised by the Future Marketers Association of the university’s Department of Marketing Management.


A Memorandum of Understanding signed with the University of Kelaniya also commits Ceat to offer a special discount scheme to the undergraduates of the university on the purchase of motorcycle tyres manufactured by the company. These discounts can be redeemed at designated Ceat dealers by students on their next tyre purchases, the company said. Commenting on this partnership, Ceat Kelani Managing Director Vijay Gambhire said: “As one of the biggest industrial entities in the Kelaniya area, Ceat Kelani is proud to support the university that bears the name. The Signature Stylish Marketer event drives the passion of young students and encourages them to explore their talents, while our engagement helps them reduce costs of travel. We understand that a significant number of undergraduates use motorcycles and will welcome the special discounts they will be entitled to.”


The 2017 edition of ‘Signature Stylish Marketer’ is scheduled to take place on December 21st at University of Kelaniya and is intended to be a platform to highlight young models and designers from all local universities. The event aims to provide undergraduates exposure for developing their personality via escalating their creativity, ingenuity and innovativeness and is an opportunity to improve skills in leadership, event management, planning, communication and negotiation.


Ceat Kelani Holdings supplies nearly half of Sri Lanka’s overall requirement of pneumatic tyres and exports about a third of its production to countries in South Asia, the Middle East, Africa and the Far East. The company’s manufacturing operations encompass the radial, commercial, motorcycle, three-wheeler and agricultural machinery segments. The Ceat brand accounts for market shares of 32 percent in the radial segment, 51 percent in the Truck/Light Truck category, 54 percent in the three-wheeler segment, 22 percent in the motorcycle segment and 72 percent in the agricultural tyre category.


Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

  Comments - 0

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment





Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Human lives at stake… When protectors of the law become predators

On Thursday (January 18), a sub-inspector attached to the Narammala Police St

Research on sex work during Lankan civil war: Sex workers and their faint cries to access basic rights

A broken pair of rubber slippers kept on a display caught this writer’s eye

Newlywed Sri Lankans forced to remain childless

The ongoing economic crisis in the country is not only impacting the availabi

Paramedics and docs in tug of war over raise in DAT allowance

On Tuesday (January 9), staffers in the paramedic services launched an unanno