By Chandeepa Wettasinghe
Philips Sri Lanka recently expanded its product portfolio to include products geared towards personal healthcare, wellness and grooming.

“We launch our personal healthcare portfolio to focus on prevention before treatment,” Philips Sri Lanka and Bangladesh CEO Sanjay Bapna said.

Philips has had a small footprint of the sector in Sri Lanka over the past nine years through electronics dealerships. Efforts to increase the market share rose in 2013 when Philips established its subsidiary Philips Lanka Solutions (Pvt.) Limited, and January 2015, when a physical office was established.

Bapna said that over 350 products spread throughout seven product ventricles would be offered.

The healthy living product range includes juicers, soup makers, blenders and air fryers while the personal homecare products include hygiene products, sleep management, respiratory care, post-patient monitoring systems and pain management systems, to name a few.

Mother and baby care products, air purifiers and grooming sets for both males and females are also available under the new expansion.

“We have identified the needs of all the customer trends and we are ready to cater to them,” Bapna added.

He said that Philips currently has around 600 customer touch points through its dealer networks, which is expected to grow to 1,100 next year, and the company is actively seeking more dealership agreements.

Philips Lanka Solutions is a subsidiary of the Dutch multinational Royal Philips, which is a global leader in personal healthcare, hospital healthcare systems and lighting—through which it had become a household name in Sri Lanka for decades.

In 2014, Royal Philips’ global revenue in healthcare systems was US $ 9 billion and US $ 6 billion in personal healthcare. It has a presence in over 100 countries.