Dialog & Odel pioneer Smart Retail with D-Beacon

28 May 2015 03:30 am - 0 - {{hitsCtrl.values.hits}}

A A A

Sri Lanka’s premier telecommunications service provider, Dialog Axiata PLC, announced this week, that it had partnered the country’s leading fashion retailer, Odel, to deploy and launch a Smart Phone Beacon-based store engagement platform for the first time in Sri Lanka.

The launch of Dialog’s Beacon platform signals the transformation of Retail Store customer engagement in Sri Lanka. Beacon Technology represents the future of digital customer engagement, and enables customers moving through the store or mall, to receive personalised and location-based discounts, deals and promotional information in real time via a Smartphone App.

Customers wishing to avail themselves of this enhanced shopping experience would be required to have downloaded D-APP - Sri Lanka’s premier Deals App available on the Google Play Store. D-APP enables customers to confirm their participation in Beacon-based engagement programmes with their favorite retail establishments. Customers will also be required to activate Bluetooth on their Smartphone at the time of entering the participating store or mall.

Personalised Deals and Offers beamed by the retail establishment would then be flashed on the participating Customer’s Smartphone. The context and nature of the information beamed would be specific to the exact location of the customer within the store or mall.

Dialog’s D-Beacons will beam for the first time in Sri Lanka within Odel’s flagship store in Colombo and will provide a state-of-the-art digital shopping journey for participating customers as they move through the country’s leading department store.

Beacon Technology represents the cutting-edge in digital marketing and provides a unique engagement channel between retail and consumer, which is non-invasive and finely tuned to the preferences of participating customers. The application of Beacon-based customer engagement solutions is limitless and opens new vistas for innovation across multiple industry sectors and business verticals.

Dialog Axiata PLC, a subsidiary of Axiata Group Berhad (Axiata), operates Sri Lanka’s largest and fastest growing mobile telecommunications network. The Company is also one of the largest listed companies on the Colombo Stock Exchange in terms of market capitalization. Dialog is also Sri Lanka’s largest Foreign Direct Investor (FDI) with investments totalling over US$ 1.7 billion.

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Comments - 0

Add comment
Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Dialog & Odel pioneer Smart Retail with D-Beacon

Comments - 0

Add comment

RECOMMENDED

UDA owned land in Thalawathugoda; UDA Minister Prasanna Ranatunga under the spotlight for forceful occupation of reserved land

Loss-making SMIB faces political pressure in recovering loans

Baltimore Bridge Collapse: MV Dali, SL authorities anchored in mystery?

Has Sri Lanka become a potential hub for the illegal wildlife trade?

Spotlight on Moragahakanda Development Project Moragolla villagers lose livelihoods and down to one meal a day

Ambitious Sri Lankan jobseekers ‘trafficked into Ukraine war zones’

Western purple-faced langurs see blue!

Most Viewed in News

A US “Kaputa”, a Lankan “Nariya” and a Presidential “Feast”

Ranil Wickremesinghe caravan moves on despite barking dogs

New Visa procedure implemented

SL on alert on possible genocide allegations by Canada

Former MP Palitha Thewarapperuma dies from electrocution

Sri Lankan among NASA’s new crew for next simulated Mars journey

MIRROR CRICKET

Athapaththu back atop ICC Women’s ODI Batting Rankings

Chamari Athapaththu sets big goal for T20 World Cup

How does CSK get best out of Pathirana?

Mendis, Mathews move up in ICC Test Rankings

TODAY'S HEADLINES

United States and SL Navy collaborate in CARAT 2024 exercise in Trincomalee

Upcountry estate workers stage a token strike

People have already selected Ranil for Presidency: Prasanna

Construction work for India-funded 10,000 housing units commenced

Sri Lanka secures third spot in South Asian Kurash Championship 2024

Athapaththu back atop ICC Women’s ODI Batting Rankings

Army forms committee to probe Diyatalawa Fox Hill Supercross accident

Indian cricket manager indicted for Legend Cricket League match-fixing allegations