Singer (Sri Lanka) was recognized as one of the best places to work in Sri Lanka for the fourth consecutive year at the special awards ceremony held at Cinnamon Grand Colombo, organized by Great Place to Work Institute recently.
Each year, Great Place to Work (GPTW) conducts the largest annual set of workplace culture studies in the world to develop and recognise high-trust workplaces.
Singer continuously strives to create a great work ambience for its employees, through a range of team activities to build camaraderie among departments. Amongst these activities are staff training and development programmes, recreational and cultural activities and the engagement of families of staff members.
Many of the company’s initiatives have contributed to creating a vibrant team of happy and committed people driving the best customer experiences. These include, establishing the first Corporate Rotaract Club in the world, having an active Corporate Toastmasters Club, holding inter-departmental competitions including a novel talent show titled ‘Singer Got Talent.’
A prominent place is given for sports whilst Singer encourages employees to participate in a range of sports activities including cricket, badminton, volleyball and netball. The employees participate in both Mercantile and inter-departmental competitions every year. Singer also provides continuous support for inter-school sports activities and is the proud sponsor of the Sri Lanka Schools Rugby Tournament for over 25 years.
Singer introduced flexi hours in certain locations to improve the work-life balance of employees. The annual family outings, Christmas parties and children’s art competitions are some of the highly popular events in the company calendar.
Retaining its best talents through developing and retaining top performers and the dynamic management team has made Singer the employer of choice. Company has proven the successful journey of three Executive Directors who joined the Company as junior clerks and have risen up the ranks over the years.
Implementation of the Global Reporting Initiative Guidelines and through active participation in forums, such as the Annual Report Competition, the company has received positive feedback from all the stakeholders. In addition country’s most recognized SLIM AC Nielsen People’s Brand of the Year Awards, Fitch Ratings and LMD’s ‘Most Respected Entities’, Great Place to Work Survey and the ‘Best Corporate Citizen’ rankings, has elevated Singer to be amongst the top performing corporate entities in the country.