Prima Sunrise recently concluded its promotion – ‘Slices n’ Prizes’, which began on November 1 and ended on December 31, 2016.
Each pack of Prima Sunrise Bread contained a secret code, which a customer was required to SMS along with his or her NIC number to a dedicated hotline in order to enter the draw.
In two months, 74 winners were selected from the grand total of over 60,000 SMSs received. The prizes varied from LED TVs, washing machines and DVD players to microwave ovens, mixer grinders and electric kettles.
“We are delighted with the results of the Prima Sunrise Slices n’ Prizes promotion,” stated Prima Senior Business and Senior Marketing Manager Sajith Guneratne.
“The primary purpose of this promotion was to reward all of our loyal customers with exciting gifts during the festive season.”