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Kelani Cables holds maiden dealer convention in Northern Province


15 March 2016 12:00 am - 0     - {{hitsCtrl.values.hits}}


The educational scholarships being granted Mahinda Saranapala, Director/CEO, Kelani Cables PLC, to Mithuja Premadas, daughter of A Premadas who is member of ‘Kelani Visura’.  From the left, Channa Jayasinghe (Brand Development Manager), S Seelan (Jaffna Area Sales Manager), Ralph Roshan (Sales Controller), A Premadas and his daughter, Mithuja Premadas, Chaminda Waidyathilake (Sales Manager), Mahinda Saranapala, Director/CEO, Kelani Cables PLC, Anil Munasinghe (General Manager, Marketing), Devinda Lorensuhewa (Manager -Export) and Rohana Wadduwage (Sales manager – Power and Electricity).



Kelani Cables PLC held a dealer convention for its Northern region dealers who do a persistent service. 

The event was graced by Mahinda Saranapala, Director/CEO Kelani Cables PLC was held at the Thal Sevana holiday Resorts, Kankasanturei. Over 100 dealers from Jaffna, Kilinochchi and Mulativu districts participated at the event.

Senior management from Kelani Cables at the event were; Anil Munasinghe, (General Manager Marketing), Mr. Channa Jayasinghe, (Brand Development Manager), Rohana Wadduwage, (Sales Manager – Power and Electricity), Ralph Roshan (Sales Controller), Chaminda Waidyathilake, (Sales Manager), Ajantha Yainna’ (Sales Manager -Kelani Lightings), and S Seelan. Area Sales manager in Jaffna).

Mahinda Saranapala, Director/CEO, Kelani Cables PLC, the Chief Guest said, his company has come to a region that is undergoing a steady revival process after decades. 

“Jaffna, Kilinochchi and Mulativu being the pioneering districts in the northern reawakening drive must have enormous information in regard to safety of the Northern people to share with our dealers who engage in business in these areas. It is a privilege to have a cordial meeting with these dealers at a forum like this, who work with responsibility to market Kelani Cables products that guarantee quality of construction. I wish them good luck,” said the CEO.

Yet another significance of the event was offering scholarships to two grade five students whose fathers are members of ‘Kelani Visura’ electrical technicians’ society. The two scholarships were granted to G W Hilmon and Mithuja Premadas, children of T George and A Premadas.

Anil Munasinghe, General Manager, Marketing, expressing his views said, “I pay my gratitude to dealers in the North who have added Kelani Cables brand to their supplier companies’ directory.  That is sheer evidence, credibility of Kelani Cables as Sri Lanka’s number one brand in secure electrical and communication cables is endorsed by Northern people”. 

He further stated, “We have a close rapport with sales agents throughout the country. Now we have got the opportunity to build the same rapport with dealers in the North. Although their faces are new to us we extend hands of friendship and invite them to get into the bandwagon. Above business, we want to nurture brotherhood with them”.

Mr. Channa Jayasinghe, Brand Development Manager, who dedicated himself to organize the Kelani Cables Northern dealers convention said, he was offered with much support by the people concerned in the Northern area.

“This event was organized in an area far away from Colombo. Yet, dealers in the North with Brigadier Dhamitha Ranasinghe, CEO, Thal Sevana Resorts, Lieutenant, Bhagya Wickramasinghe, Front Office Manageress and the manager, Captain Saman Ekanayake extended their fullest corporation. The reputation and credibility of the Kelani Cables brand was key to this support extended”, said Mr. Channa Jayasinghe.

Kelani Cables PLC is a one hundred percent Sri Lankan company serving the nation for 46 years manufacturing electrical and communication cables. The company achieved “Super Brands” status in the electrical and telecommunication sector in 2008 for professional supremacy it demonstrated in the electrical and communication cables sphere.

In 2012, Kelani Cables PLC clinched the bronze award for the excellent business brand category at the SLIM Brand Excellence. It clinched gold at the SLIM Brand Excellence once again in 2013 for the same category. The company secured gold at the SLITAD People Development – 2013 award ceremony for the contribution it has made towards training and development of the work-force plus up keeping their welfare.

Kelani Cables PLC is the proud recipient of ISO 9000:2008 certification for quality, ISO 14001:2004 for better environment management, National Standards award and the gold winner of Taiki Akimoto 5S award. 

In 2015 Kelani Cables PLC was conferred with the Asia’s Best Employer Brand award. Kelani Cables was the sole organization in the electrical and communication cable manufacturing sphere recognized for sustainable development at the National Green Awards in 2015. The company also bagged the SLIM Brand Excellence award in 2015. The company also won the Social Dialog and workplace award.

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