DSI partners with Star Points to launch unique loyalty programme

From left- Dialog Axiata PLC New Business Development Manager Chandana Paththinige; Dialog Axiata PLC New Business Development Head of Group Business Development Chinthana Jayasekara; Dialog Axiata PLC Mobile Telecommunications Head of Business Asanga Priyadarshana; Dialog Axiata PLC Director/Group Chief Executive Supun Weerasinghe; D. Samson and Sons (Pvt) Ltd Managing Director Thusitha Rajapaksa; D. Samson and Sons (Pvt) Ltd Director Kaushalya Perera; and D. Samson and Sons (Pvt) Ltd Marketing Senior Manager Upendra Gunawardhana

DSI recently announced the re-launch of their loyalty programme with Star Points. The objective of the programme being to offer customers a one-of-a-kind lifestyle ‘loyalty’ experience. 
The loyalty programme will offer members a vast range of benefits and discounts throughout the year, while giving them the opportunity to earn and burn Star Points at DSI showrooms island wide and at other Star Points partner merchants as well using the Star Points platform. Members may register for the loyalty programme at any of the DSI showrooms across the island. A point worth Rs.1 will be awarded for every Rs.100 spent at any DSI showroom. 
“Being a customer-centric organization, we at D. Samson and Sons (Pvt) Ltd value our customers above all else, therefore the partnership with Star Points is very important to us as it provides us with the opportunity to provide our consumers who are loyal members with a number of benefits and handsome discounts” stated D. Samson and Sons (Pvt) Ltd Managing Director 
Thusitha Rajapaksa. 
“We are delighted to partner with DSI, one of country’s most popular and largest retail networks, on the launch of their new Star Points based loyalty programme. DSI customers will receive a host of exclusive promotions and unbelievable discounts under this loyalty programme. They will also be able to earn and redeem loyalty points at over 200 DSI showrooms and across the nation’s largest loyalty networks - Star Points” said Dialog Axiata Group Chief Executive Officer (CEO) Supun Weerasinghe. “With a growing number of the brands joining the Star Points network, we look forward to providing our Sri Lankan consumers with greater benefits and privileges on more of their day to day purchases.”