Wed, 30 Nov 2022 Today's Paper

Clogard Fresh Blast Gel activation brings North and South together

12 May 2017 08:37 am - 0     - {{hitsCtrl.values.hits}}

A A A

 

The festive spirit of the Avurudu season helps to bring people closer and Hemas Manufacturing (Pvt) Limited,  makers of Clogard Fresh Blast Gel,  used the season’s celebration to bring the people in the North and South closer in a truly fresh and novel endeavour that cut through the geographical distance and the ethnic differences.  
Clogard Fresh Blast Gel opened communications during the season between the youth in the North and South.One location of the communication booth was the Cargills Tower in Jaffna and in the South it was the Manjary Store in Galle. The booths enabled participants to engage in video conferencing with those in the other booth located right across the country.   
It was an amazing opportunity for the youth in the North to connect with their counterparts in the South.  In Jaffna they wished the southerners in Tamil while from Galle the participants wished their newfound Tamil friends in Sinhala. Clogard even arranged for them to digitally exchange festive sweetmeats without which the season is not complete.  Finally, as everyone walked away with gifts and lasting memories, the northerners and southerners were able to enter into fresh relationships with 
delighted smiles.
The unique activation aptly called ‘Fresh Naa-kam’ made Clogard Fresh Blast consumers realize that the aspirations, feelings, needs and interests they shared were very similar in spite of the distance and language differences.  Many were inspired to travel the distance and visit each other one day soon.  
“After chatting with them and exchanging greetings, we soon realized that our new friends in Jaffna are very similar to us and we can now make a conscious effort to get to know them better and become true friends” said Sureshi Jayawardene from Galle.  “It’s really farsighted and innovative of Clogard to give us this opportunity to engage with people across the country.”
“Although we belong to different cultures our New Year traditions are similar” observed Madhan Kumarasingham from Jaffna in surprise.  
Clogard Fresh Blast Gel is manufactured with a blend of natural ingredients using opta zinc technology to fight germs providing last-lasting fresh breath that brings confidence, especially to young people, when they have to interact closely with others. 
Fiona Juriansz Munasinghe, Marketing Manager at Hemas Manufacturing commented “We are very proud and pleased to have successfully integrated the two communities across the country in a very novel activation that goes hand in hand with our Clogard Fresh Blast Gel brand’s proposition on long lasting fresh breath that enables the youth to communicate with others with confidence. Most importantly, we have contributed to meaningful reconciliation among the two communities during the festive season celebrated by both the Sinhalese and Tamil people. ”


Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Sending Money,Online Books, Delivery Service, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop Sri Lanka

  Comments - 0

Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Sending Money,Online Books, Delivery Service, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop Sri Lanka

Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment




Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Sending Money,Online Books, Delivery Service, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop Sri Lanka

POLICE ON TRIAL: Exercising Authority without Accountability

Although armed with the power of the State and empowered to use force against

Downfall and death of LTTE’s Mahathaya

The Liberation Tigers of Tamil Eelam (LTTE) ceased to exist as a functioning

Rishi Sunak; why SL did not have a Tamil or Muslim as President?

Britain now has a British Asian, Hindu Prime Minister, though Rishi Sunak is

How and why MGR launched ADMK 50 years ago

17 October 1972 was a Tuesday. Fifty years ago on that auspicious day, a new