Abans launches Hugo Boss –first luxury brand to enter Sri Lanka

Abans Plc, a subsidiary of the prestigious Abans Group of Companies, has been announced as the authorized distributor for Hugo Boss, the first luxury brand to have retail presence in Sri Lanka.This milestone epitomizes Abans’ commitment towards introducing high-caliber, globally acclaimed brands that add quality, sophistication, and value to the lives of Sri Lankan consumers.
The unique collaboration between Abans and Hugo Boss has also spearheaded an all new luxury retail market segment for local clientele, which was previously non-existent in Sri Lanka, by recently unveiling the first ever Boss store at Arcade Independence Square.
Both brands are strikingly similar in respect to the fact that they are pioneers that make bold movements in the retail market. For instance, Hugo Boss has always been the first to venture into new emerging markets such as Myanmar, Cambodia, and now Sri Lanka, whilst Abans has been redefining the retail space within Sri Lanka for over 30 years.
Hugo Boss further resonates with the globalized fashion preferences of local consumers who usually have to travel outside Sri Lanka to access high-end fashion by featuring an ample assortment of classic apparel and accessories at the Boss Store. Through this, Hugo Boss will empower Sri Lankan consumers with the choice of selecting the perfect look for any situation including glamorous events and weddings.
Commenting on Abans’ and Hugo Boss’ one-of-a-kind partnership, an Abans representative said: “We always focus on partnering with internationally renowned brands that share the same value and belief systems as us. For instance, we collaborated with Hugo Boss to introduce the first ever luxury retail store in Sri Lanka as we felt that our consumer base was ready to experience a higher level of quality and elegance pertaining to fashion and accessories. Abans further aims to not only revolutionize the local retail market, but also ensure that we offer brands which truly enrich the lives of our consumers.”
A leading international brand in the luxury segment of the apparel market with more than 7600 points of sale worldwide, Hugo Boss specially designs and markets a comprehensive array of fashion and accessories for both men and women. Having achieved international acclaim for the brand’s supremely crafted, well-tailored, and high-caliber apparel, Hugo Boss aims to dress the modern man for every occasion, be it the boardroom, weddings, formal, smart casual events, sports, and social activities.  
The Boss Store will presently host the menswear collections of the core brand Boss and premium sportswear brand Boss Green.  Boss, a brand that presents modern refined luxury embodied by sophisticated materials, exquisite workmanship and precision fits, will offer a diverse range of “modern classics” spanning from elegant suits and leisurewear to shoes and accessories, which will instill in consumers a strong sense of confidence that they will be impeccably dressed for every situation. 
The current Boss Spring/Summer 2017 collection, which was recently unveiled at all Boss Stores world wide, features the brand’s signature tailoring as well as easy, unconstructed shapes paired with airy light and luxe fabrics including cotton-silk blends, linen jersey, and paper-finish materials. The range will also incorporate an understated, masculine palette in sartorial gray, taupe, olive, and khaki, further energized by vivid pops of colour.
 Combining the facets of golf, fashion, and lifestyle, Boss Green provides dynamic, vibrant, and functional designs that will appeal to trend-conscious men who desire fashion-forward casual attire. This brand will too feature exceptionally crafted apparel that is representative of the underlying fashion statement of Hugo Boss.