Sun, 27 Nov 2022 Today's Paper

ACL Cables amongst Sri Lanka’s Top 50 Most Valuable Brands

2 July 2016 12:00 am - 0     - {{hitsCtrl.values.hits}}

A A A

ACL Cables PLC, the country’s number one cable, has marked its ascendency amongst Sri Lankan premier brands being ranked amongst the Top 50 Most Valuable Brands for the Year 2016. 
Showcasing its dominance in Sri Lanka’s cable industry, the organisation is the only cable company to rank amongst the Top 50 Most Valuable Brands in 2016.
Compiled by Brand Finance and presented by Media Services, the publisher of the business magazine LMD, the recent classification placed ACL Cables in the 48th position as per the Brands Annual Magazine 2016. ACL Cables has also been ranked as number three in the Building Material Industry Group category.
Compared to its 2015 ranking, ACL Cables has moved up 12 slots earning a prestigious place in the Top 50.
Companies listed in the rankings are based on a rating after selection aligned to 360 degree criteria, which is evaluated through a market survey conducted through independent market research.
Additionally, standard benchmarks including performance indicators of a company’s brand strength index (BSI), marketing investment, brand equity (i.e. the goodwill accumulated with customers, staff and other stakeholders) and their impact on business performance are analysed in the computation of the rankings. 
Each brand is assigned a BSI score out of 100, which is fed into the brand value calculation and chooses the most valuable brand through a seven-step process.
“From last year onwards beginning of the year, ACL Cables has invested considerably in brand building activities. We also looked into smart investment opportunities that maximized our visibility. The recent change in our corporate logo has also contributed to the brand image, providing a new dynamic and vibrant look to the brand. It has also affirmed a closer presence with our consumers and all key stakeholders,” said ACL Cables PLC Managing Director Suren Madanayake.
“Similarly our latest fireguard campaign that focused on a family-centric promotion helped leverage ACL brand equity. I personally thank all our consumers, dealers and business partners who have journeyed with us over five decades placing their trust in us and helping us achieve this supreme position,” Madanayake added.


Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Sending Money,Online Books, Delivery Service, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop Sri Lanka

  Comments - 0

Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Sending Money,Online Books, Delivery Service, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop Sri Lanka

Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment




Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Sending Money,Online Books, Delivery Service, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop Sri Lanka

Downfall and death of LTTE’s Mahathaya

The Liberation Tigers of Tamil Eelam (LTTE) ceased to exist as a functioning

Rishi Sunak; why SL did not have a Tamil or Muslim as President?

Britain now has a British Asian, Hindu Prime Minister, though Rishi Sunak is

How and why MGR launched ADMK 50 years ago

17 October 1972 was a Tuesday. Fifty years ago on that auspicious day, a new

Amitabh Bachchan: Evergreen Emperor of Hindi cinema turns 80

Well-known Hindi film actor Amitabh Bachchan celebrated his eightieth birthda