Wed, 04 Aug 2021 Today's Paper

ACL Cables amongst Sri Lanka’s Top 50 Most Valuable Brands

2 July 2016 12:00 am - 0     - {{hitsCtrl.values.hits}}

A A A

ACL Cables PLC, the country’s number one cable, has marked its ascendency amongst Sri Lankan premier brands being ranked amongst the Top 50 Most Valuable Brands for the Year 2016. 
Showcasing its dominance in Sri Lanka’s cable industry, the organisation is the only cable company to rank amongst the Top 50 Most Valuable Brands in 2016.
Compiled by Brand Finance and presented by Media Services, the publisher of the business magazine LMD, the recent classification placed ACL Cables in the 48th position as per the Brands Annual Magazine 2016. ACL Cables has also been ranked as number three in the Building Material Industry Group category.
Compared to its 2015 ranking, ACL Cables has moved up 12 slots earning a prestigious place in the Top 50.
Companies listed in the rankings are based on a rating after selection aligned to 360 degree criteria, which is evaluated through a market survey conducted through independent market research.
Additionally, standard benchmarks including performance indicators of a company’s brand strength index (BSI), marketing investment, brand equity (i.e. the goodwill accumulated with customers, staff and other stakeholders) and their impact on business performance are analysed in the computation of the rankings. 
Each brand is assigned a BSI score out of 100, which is fed into the brand value calculation and chooses the most valuable brand through a seven-step process.
“From last year onwards beginning of the year, ACL Cables has invested considerably in brand building activities. We also looked into smart investment opportunities that maximized our visibility. The recent change in our corporate logo has also contributed to the brand image, providing a new dynamic and vibrant look to the brand. It has also affirmed a closer presence with our consumers and all key stakeholders,” said ACL Cables PLC Managing Director Suren Madanayake.
“Similarly our latest fireguard campaign that focused on a family-centric promotion helped leverage ACL brand equity. I personally thank all our consumers, dealers and business partners who have journeyed with us over five decades placing their trust in us and helping us achieve this supreme position,” Madanayake added.

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

  Comments - 0

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 


Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment


Ugly sporting truths Sport scholarships thrive in culture of corruption

Sadly the cohort of perpetrators include egotistical leaders, coaches and eve

JR Jayewardene and the July 1983 Anti-Tamil Violence

July 24, 1983 was the day on which a destructive spree of anti-Tamil violence

“Medamulana Dynasty”: Four Sons and Three Grandsons of Don Alvin Rajapaksa

Basil Rohana Rajapaksa was sworn in as Finance minister in the Government of

Site survey near Akasa Chaitya: Is it the end of Yala?

The Yala National Park has been at the receiving end of human disturbances fr



See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.