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Ban on cooked up ads

20 January 2013 11:41 am - 22     - {{hitsCtrl.values.hits}}

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Advertisements of food items should be approved by the Director General of Health Services with immediate effect, the Health Ministry said.

The Health Ministry said that “any institutes, who wish to have advertisements related to food items  in the media should get approval from the Director General of Health Services (DGHS) prior to publishing/telecasting, in order to prevent the public from being misled.

“Accordingly, Director General of Health Services (DGHS) has decided to revise the rules on Food Act thoroughly for advertisements which could mislead people or give false information. Actions have already been taken to ban some advertisements connected to food publicity,” the Health Ministry said.

Heath Minister Maithripala Sirisena had advised DGHS Palitha Maheepala who is empowered with Food Authority to take action immediately on this behalf, the Ministry said.

The publicity on food should be according to Food Act No. 26 of 1980 and Food Labelling Orders. According to 3(1) of Food Act No. 26 of 1980, “No one should give false or misleading information on food items, seasoning preparations.

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  Comments - 22

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  • rav Sunday, 20 January 2013 12:59 PM

    good idea, if no corruption there

    Chamath Tuesday, 22 January 2013 02:54 AM

    Ajino Moto (or monosodium glutamate) had never been baned in Sri Lanka.

    Nodrog Monday, 21 January 2013 02:53 PM

    How about a ban on cooked up promises to voters during elections?

    Lamaya Monday, 21 January 2013 12:31 PM

    Excellent move if it works.
    The way some food products specially milk foods are advertised, is horrible.
    For example some companies advertise that when you drink some malted milk you become superman, Calcium rich milk prevent, ostporosis, non fat milk helps to reduce weight & helps in diabetes, which are absolute rubbish.
    Poor people waste so much money following these stupid advertisements.

    Anom Monday, 21 January 2013 08:34 AM

    now everybody can sell their food bribing officer

    charles Monday, 21 January 2013 05:20 AM

    Sri Lanka is now like Iran and North Korea. Same way of ruling

    A. J. H. Rahuman Monday, 21 January 2013 03:57 AM

    waht about cooked stories advertised on goverment TVs, Like Settlelite story, and other Pro goverment propagandas ?

    Robert Ace Monday, 21 January 2013 02:12 AM

    Director General of Health Services may have been tempted to eat a "Chandi Bundy" dairy product and still got a stomach upset...

    Ami Monday, 21 January 2013 01:27 AM

    It is indeed a good idea if this had happened somewhere else !

    Up Sunday, 20 January 2013 03:34 PM

    This is a very good move. Good work by Health minister.Appreciated. Even ban of using underage kids for the advertisements .

    Ranjith Sunday, 20 January 2013 01:38 PM

    Or may be now we are living in North Korea

    sinnan Sunday, 20 January 2013 11:57 AM

    yeah , the prices will rise automatically beyond reach of daily earners!!!

    Therese Cooray Sunday, 20 January 2013 12:57 PM

    Food for thought??
    TC

    aliya Sunday, 20 January 2013 12:49 PM

    why only food? what about skin care lotions, shampoo, child food, dried milk, mobile phones, educational courses etc etc

    Family INCEST Sunday, 20 January 2013 12:33 PM

    Taxes applicable?

    lalindra Sunday, 20 January 2013 12:22 PM

    good desison

    David Ranawaka Sunday, 20 January 2013 12:15 PM

    Very good move. How is that AJINO MOTO which is added to curries is being sold. Few years back this item was banned in Sri Lanka by the Health Authorities.

    DOTS Sunday, 20 January 2013 12:18 PM

    Sri Lanka government should look to band pasting posters , on the walls, A popular campaigner has pasted a poster on my gate which cost me around LKR 300 K ..... and the walls as well .

    kaputakukula Sunday, 20 January 2013 12:18 PM

    Do the HM authority require samples of the food also? Why approval for every ad? Make a rule what not to be said in the ad and what be told so the cooked food traders can abide by them UNLESS this is a mode of another earning trick by the Health Ministry.

    Chamila Salgado Sunday, 20 January 2013 12:07 PM

    E gamanma oya advertesement wala kana bona widiyath paalanaya karanawanam hari.moona pura gaaganne nethuwa ,horen kana ewa ehema.

    Jilmart Sunday, 20 January 2013 12:10 PM

    Good move. Lets see how long they keep this.

    weha Sunday, 20 January 2013 11:58 AM

    I'm not sure if this is a good idea since this is all marketing. and the people should be intelligent enough to decide for themselves.
    Besides most of the political advertisements are misleading people :P :P


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