Echoing its commitment as a responsible corporate citizen, Mobitel has embarked on a national level CSR initiative that aims to collect and dispose electronic waste (E-Waste) responsibly. The National Mobile Service Provider envisions to collect E-Waste from all parts of the country through its yearlong flagship event, Mobitel Cash Bonanza, which has captivated millions across the island due to its exciting prizes and surprises including brand new Mercedes Benz cars.
This month’s Cash bonanza heralds the eagerly-anticipated crowd from the Dehiattakandiya area (Ampara District) to partake in a range of fun filled activities on 31st August 2019 at the Mahaweli Grounds. Mobitel is calling all residents in the Dehiattakandiya area to bring their e-Waste along, such as old computers, printers, and other electronic equipment, when they converge at the venue for a day full of events and celebrations. Further, Mobitel will reward customers who bring E-Waste with a free data card in a bid to encourage and create more awareness on E-Waste management and disposal.
As part of the sustainable CSR initiative, Mobitel plans to have an E-Waste stall at every Cash Bonanza event, to collect E-waste from households in the respective regions and dispose/recycle as per the regulations for the greater good of the country. The nation’s most popular prize giveaway & carnival, Mobitel Cash Bonanza is already going strong in its fourth year. Considering the vast reach, popularity and influence of the Cash Bonanza event, Mobitel is leveraging on this to extend its CSR reach for the betterment of the environment. By inviting Cash Bonanza visitors to bring their E-waste for appropriate disposal, Mobitel is inculcating in them a responsible attitude towards managing E-waste in a manner that does not harm the environment.