Technology - Main

Twitter introduces self-serve ads outside U.S.

15 Nov 2013 - {{hitsCtrl.values.hits}}

Twitter Inc said on Thursday it would introduce self-serve ads for small- and medium-sized businesses in three countries outside the United States, marking one of its first moves to expand revenue as a publicly listed company.

Businesses in the United Kingdom, Ireland and Canada will be able to buy "promoted" ads that can be shown to targeted Twitter users beginning this week, the company said.

Twitter held a successful initial public offering last week that raised $1.8 billion. Its stock price has since soared, implying a market capitalization of more than $24 billion.

Twitter, which made $317 million in revenue in 2012, generates the majority of its sales through selling ad packages directly to large companies and international brands such as Verizon Communications Inc or Samsung Electronics Co Ltd. But analysts believe it has the potential to greatly boost sales by letting smaller businesses buy automated ads without the help of Twitter salespeople.

Google Inc, for instance, became an online advertising powerhouse by automating its ad-buying capabilities for small- and medium-sized business.

Twitter gave U.S. businesses early access to the self-serve program earlier this year. The company has said it intends to eventually roll out the program around the world.

Analysts expect Twitter to make more than $1.1 billion in 2014 revenue, according to Thomson Reuters data.

(Reporting by Gerry Shih. Editing by Andre Grenon)

(Source : Reuters)

Technology - Main

Twitter introduces self-serve ads outside U.S.

Most Popular Articles

2026 FIFA World Cup Schedule in Sri Lankan Standard Time

Breaking Down the Israel–Iran Conflict: What We Know So Far - Day 108

’’Cut out the noise, focus on your game’’; Sri Lanka great reaches out to Sooryavanshi

Mother wins three-decade legal battle over property against son

Struggling Pizza Hut chain to be sold for $2.7bn

Gold Price Today in Sri Lanka – 22K & 24K Rates, Trends, and Investment Guide

Latest News

Trump and Iran’s Pezeshkian sign initial deal to end war; Further talks planned

Bird flu kills more than 75% of baby seals on remote Australian island, study finds

Cape Verde goalkeeper Vozinha’s mother gets visa to attend World Cup

Sugeeshwara Bandara arrested

Devil’s children have entered UNP working committee: Ravi K