Curves Redefining Ladies’ Shapewear in Sri Lanka with a Vision for Global Expansion

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Empowering Sri Lankan Women Through Innovation

Curves was born to solve everyday clothing challenges faced by Sri Lankan women. Before they introduced Santoni seamless knitting technology to the Sri Lankan market, it was reserved for international, world-renowned sportswear brands. 

The brand’s growth is also driven by Yathindra Senerath, the brand manager, who brings 8 years of experience in the apparel and retail sector. Together, the team is committed to delivering high-quality, innovative solutions for Sri Lankan women.

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The Birth of a Revolutionary Product

Curves began its journey with the launch of the seamless mermaid saree shapewear, a product that addressed a long-standing problem for Sri Lankan women. Traditional saree underskirts were bulky, uncomfortable, and time-consuming to tailor. Curves’ saree shapewear provided a seamless, comfortable alternative, becoming a must-have item in Sri Lankan women's wardrobes

Initially, the saree shapewear was launched in 10 colours, 4 sizes, and 2 types (high compression & all-day wear). Due to overwhelming customer demand, the brand later expanded the line to 15 colours and 5 sizes to cater to more body types and preferences.

Expanding the Product Line

Recognizing the need for comfortable, innovative shapewear solutions, Curves introduced Sri Lanka’s first-ever seamless shaping short, designed specifically for local body proportions, another groundbreaking milestone in the local fashion industry

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A Rapid Rise to Success

Curves’ meteoric rise can be attributed to several key factors:

The technical expertise of its product development and manufacturing teams includes specialists with years of experience working for international sportswear brands.

Relentless focus on innovation, ensuring that every product addresses a real problem.

High-quality craftsmanship, using only the finest raw materials and maintaining strict production standards.

Unparalleled customer service, creating deep trust and loyalty among Sri Lankan women.

Strong retail partnerships, expanding from an online-only brand to being available in over 25 retail outlets, including Fashion Bug, Spring & Summer, and online e-commerce platforms such as Daraz and Harriot.

A Vision for the Future

With the success in Sri Lanka, Curves is evaluating opportunities in regional markets like India, which has a strong saree-wearing culture and a growing demand for innovative apparel solutions. The brand remains focused on expanding its retail presence across Sri Lanka and introducing even more groundbreaking solution wear to empower women with confidence and comfort.