Dialog Axiata bags Sri Lankan Cricket sponsorship

Dialog Axiata PLC, a unit of Malaysia's Axiata group has clinched the sponsorship deal for Sri Lanka Cricket at a sum of Rs.753.9 million+ taxes, a stock exchange filing by Sri Lanka's largest mobile services provider said.

Accordingly Dialog has entered into a binding contract with Sri Lanka Cricket as the official sponsor of national men's and women's cricket teams for a period of 3 years.

The term of the sponsorship will commence on June 1, 2013.