SLICGL continues long-term commitment to safer Sri Lankan roads

Sri Lanka Insurance Corporation General Ltd (SLICGL), in collaboration with Ran FM, successfully conducted a nationwide road safety awareness campaign recently in Borella, as part of National Road Safety Week 2026. 
The programme was aimed at educating drivers and pedestrians on the importance of responsible road behaviour and accident prevention.  
The Borella event was part of a far wider, year-round programme which SLICGL has steadily scaled throughout the island, mobilising partners, communities and road users on multiple fronts. As Sri Lanka’s market leader in motor insurance through its flagship Motor Plus cover, SLICGL firmly believes road safety is central to its responsibility towards policyholders and the public. 
Organised as a corporate social responsibility initiative by SLICGL and Ran FM, the campaign emphasised road safety as a shared responsibility, requiring vigilance and respect from every individual using the roads.  Participants included motorists, schoolchildren, pedestrians and public transport users and were educated on vital safety messages through interactive awareness activities, educational engagement and a public communication programme.
Drivers were reminded of the importance of obeying traffic regulations, maintaining safe speeds, avoiding mobile phone usage while driving, wearing seat belts and practicing defensive driving. Motorists were encouraged to remain alert and respectful towards pedestrians and other road users to help minimise accidents and fatalities.
Pedestrians, meanwhile, were urged to use designated crossings, follow traffic signals and remain attentive when navigating the roads. Special emphasis was placed on educating schoolchildren and elderly pedestrians, who represent some of the most vulnerable groups in traffic environments.
The association with Ran FM helped to amplify the campaign’s reach, spreading the road safety message to audiences throughout the country through media engagement and public communication.  
The latest initiative is not a standalone effort but part of a long-term commitment and the latest in a series of sustained efforts conducted over the years, aimed at building a culture of safer roads islandwide.