PickMe hosts 9th ‘Nena Pahana’ event

Digital Economy Deputy Minister Eranga Weeraratne hands over a laptop

PickMe hosted its ninth consecutive ‘Nena Pahana’ event at Water’s Edge, Battaramulla recently.

What began in 2018 as a small gesture of gratitude has grown into one of the most meaningful annual events in Sri Lanka’s platform economy – a celebration of the educational achievements of drivers’ children and a reminder that technology can be a bridge for empathy, not just efficiency.

Unlike traditional employment structures, PickMe drivers are independent micro-entrepreneurs, free to choose when and how they work. But with independence often comes isolation. Recognising this, PickMe has been intentional in creating initiatives that restore the sense of belonging typically found in workplaces.
“Drivers engaged on our platform don’t clock in or out and there’s no employer-employee relationship,” said PickMe CEO Jiffry Zulfer.

“But they are the lifeblood of our platform. Nena Pahana helps remind them and us, that they are part of a larger family, united by shared purpose and pride.” This year, the company supported more than 650 school-going children through vouchers for school supplies. A new highlight in 2025 was the donation of laptops to 10 students who topped their G.C.E. A/L exams and secured university admission, a symbolic gesture linking digital empowerment to educational advancement.

To date, PickMe has invested over Rs.29 million in Nena Pahana, with Rs.9 million allocated for this year alone. More than 4,800 students have benefitted from the initiative since its inception. The selection process is designed to reward both driver excellence and family achievement, with eligibility tied to Gold and Platinum tier drivers in PickMe’s Loyalty Ranking system who are also part of the platform’s insurance scheme.

Children who pass the Grade 5 Scholarship exam, obtain nine As at the O/Ls or enter university receive financial support, reinforcing a culture of accountability and reward across generations.