LB Finance holds Trincomalee PayDigital campaign

• Drives digital adoption

LB Finance PLC partnered with the Central Bank of Sri Lanka (CBSL) at the two-day PayDigital Trincomalee campaign held recently, promoting the adoption of secure and convenient digital payment solutions.

The initiative, spearheaded by the CBSL under the theme ‘Shaping the Future through Digital Payments’, aimed to accelerate Sri Lanka’s transition toward a cash-lite economy by encouraging merchants and the public to embrace digital transactions. 

Trincomalee marked the fifth regional activation of the nationwide campaign, following successful events in Hambantota, Nuwara Eliya, Dambulla and Kurunegala.

The programme was graced by CBSL Governor Dr. Nandalal Weerasinghe and other senior officials. During the programme, the LB CIM team, together with the CBSL officials, engaged the merchants across the city to raise awareness on the benefits of digital payments and guide them on facilitating seamless cashless transactions.

A key highlight was the promotion of the LankaQR system, enabling the customers to make payments directly through the LB CIM app to merchants displaying a LankaQR code, ensuring ease, interoperability and financial inclusion.

Through its active participation, LB Finance reaffirmed its commitment to advancing digital transformation and supporting the country’s growing digital economy.