Elephant House Ice Cream launches Dialog-powered Super Heroes talent competition

From left: John Keells Holdings PLC Frozen Confectionery Category Head and Vice President Sathish Rathnayake and Group Chief Marketing Officer Dialog Axiata PLC Amali Nanayakkara

Elephant House Ice Cream, Sri Lanka’s most loved and trusted ice cream brand, has yet again embarked on a new venture to connect with the future generations of the country. 

On this occasion, the leader in ice cream and confectionary manufacturing is partnering Sri Lanka’s premier connectivity provider Dialog Axiata PLC to initiate a programme for kids, enabling them to connect, engage and grow. 

Elephant House Super Heroes, powered by Dialog, is an islandwide talent competition conducted under three categories: Super Talent, Super Innovator and Super Responsible and recognises the innovative skills, outstanding talents and efforts taken towards driving sustainable living. 

Three winners across the three categories will be selected over four months, with weekly prizes for the kids who participate. Winner announcements are aired every Saturday at 4:25 p.m. on TV Derana. Elephant House Super Heroes, powered by Dialog, will help to nurture and hone the talents of Sri Lanka’s youth with exciting rewards that will facilitate them in their academic pursuits and talent development opportunities. 

Under the Super Innovator category, children are encouraged to showcase an invented or improved upon innovative device/idea conceptualised in 2021-2022 using the existing resources. Unique entertainment skills, including dance, drama or other creative talents, are showcased under the Super Talent category. The Super Responsible category includes those who have crafted a solution/plan/invention that will make a valuable contribution to society.