EDB kicks off revitalisation of 2018-2022 National Export Strategy

From left: EDB Director Policy and Strategic Planning Kumudinie Mudalige, EDB Chairman/Chief Executive Officer Dr. Kingsley Bernard, ITC Senior Officer Trade Strategy and Competitiveness Charles Roberge and EDB Acting Director General Malani Baddegamage

The Export Development Board (EDB) yesterday announced it has initiated the process of revitalising its existing National Export Strategy 2018-2022, to assist in the country’s journey towards economic advancement. 
Spearheaded by the EDB, the effort is carried out in collaboration with the Investment Promotion Ministry and with technical support from the International Trade Centre (ITC) based in Geneva.
The commitment towards the revitalisation of the export strategy was firmed up when ITC Trade Strategy and Competitiveness Senior Officer Charles Roberge visited the island nation from December 16-18, where he also met with the representatives of associations, chambers, advisory committees and policymakers of the government.
The foundation for the existing National Export Strategy was laid in 2017 and six pivotal sectors—information technology, processed food and beverages, electrical and electronic products, boat building, wellness tourism, spices and concentrates, were identified for development. 

This strategic blueprint, which facilitated the strengthening of emerging manufacturing and service sectors, also aimed at diversifying exports and ensuring the sustainability of mature manufacturing sectors. Implemented as a national policy for the period 2018-2022, it marked a crucial milestone in Sri Lanka’s economic landscape.
Moving forward, the current initiative focuses on revitalising the existing National Export Strategy to align it with the contemporary market challenges and harness emerging opportunities while fast-tracking game changer activities to revitalise the development process of the country as a trade and investment hub, the EDB said.
It will be the road map for export growth and thus it must be executed with the fullest commitment of all implementing agencies.