Diva unveils revitalised Diva Fresh range with Stain Fighter Technology

Diva has revitalised its Diva Fresh detergent powder range with Triple Action Technology, reaffirming its commitment to helping Sri Lankan families manage everyday laundry challenges with greater ease and confidence. 

With a heritage spanning over 20 years, Diva has consistently positioned itself as an innovator within the category, delivering solutions designed to create real value for families across the country. The refreshed Diva Fresh range represents the brand’s latest step forward, combining improved performance with a modern new look to meet the evolving needs of today’s consumers.

Diva’s new Triple Action Technology brings together three powerful benefits to deliver a superior laundry experience. The advanced formulation features the unique ‘Stain Fighter Technology’ designed to fight day-to-day stains effectively, ensuring a better clean. The ‘Perfume Booster Technology’ infuses garments with long-lasting fragrance, keeping laundry fresher for longer, while the ‘Optical Brightener Technology’ enhances fabric brightness, giving clothes a visibly renewed look after every wash.

Hemas Consumer Brands Director Marketing Shiyan Jayaweera said, “The relaunch of Diva Fresh marks a significant milestone in our journey as a proudly Sri Lankan brand that understands the pulse and evolving needs of our consumers.”