DFCC Bank concludes Mega Town Campaign

DFCC Bank PLC successfully concluded its Mega Town Storming Campaign, a high-impact, nationwide initiative designed to increase awareness and adoption of DFCC Bank’s current accounts while reinforcing the bank’s presence as a people-first, community-driven financial institution.

Spanning nine strategic urban centres—Kandy, Nugegoda, Batticaloa, Gampaha, Badulla, Horana, Jaffna, Kurunegala and Galle, the campaign served as a large-scale mobilisation of DFCC Bank’s frontline teams, directly engaging thousands of Sri Lankans across diverse communities. 

Each activation brought banking out of branches and into the heart of the towns, transforming public spaces into vibrant, accessible hubs of financial awareness.

With energy, visibility and personal engagement at its core, the campaign created meaningful touchpoints with the potential and existing customers, spotlighting the benefits of DFCC Bank’s current accounts and broader financial offerings. Through live demonstrations, personalised consultations and community interaction, the bank successfully deepened its footprint in key regions, bridging trust, accessibility and service excellence.

DFCC Bank Senior Vice President and Head of Retail and Business Banking Aasiri Iddamalgoda commented, “The Mega Town Storming Campaign was more than a marketing initiative – it was a statement of our presence, our intent and our commitment to serving every corner of Sri Lanka. 

By stepping out from behind the counter and meeting customers where they are, we have strengthened relationships, identified new opportunities and reminded people that DFCC Bank is a partner they can count on. I sincerely thank our incredible teams and local communities who brought this campaign to life with energy and authenticity.”

The campaign also reflected DFCC Bank’s dedication to its core values of passion, authenticity, courage, collaboration and excellence. More than a promotional effort, it served as a nationwide activation of the bank’s customer-centric ethos, underscoring its mission to be the easiest bank to work with, regardless of geography.

Through this initiative, DFCC Bank reaffirmed its commitment to deepening financial inclusion, expanding its reach and ensuring that high-quality, personalised banking services are within easy reach of every Sri Lankan.