23 March 2024 12:00 am
Genelle Handcrafted Shoes opened its newest retail outlet in Horton Place recently.
Reflecting on the transformative journey, Co-Founder Sheran Wickremesekere said, “We’ve traversed a remarkable path from being mere shoe manufacturers to creators of a recognized brand over the years. Along the way, we’ve encountered numerous challenges, but we’ve met them head-on, emerging stronger to establish ourselves as a formidable brand committed to offering our consumers the very best.
The opening of our fourth outlet stands as a proud testament to our achievements. We continually strive to keep our customers abreast of emerging trends, introducing at least two new ranges every year.”
Genelle has cultivated its brand equity through a strategic focus on awareness building, meaningful customer engagement, and an unwavering commitment to product and service evolution. The brand executes effective campaigns to captivate its audience continuously. Currently, Genelle’s flagship outlets are situated at Issipathana Mawatha, and Horton Place, with two additional outlets in OGF and Mount Lavinia.