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Last Updated : 2024-04-18 08:36:00
*Hoteliers see rise in arrivals
*Post-Covid recovery for tourism sector will be faster than expected
The recent incidents at the Yala National Park, which drew wide publicity on social media, will be addressed, Sri Lanka Tourism said.
Sri Lanka Tourism Development Authority (SLTDA) Chairperson Kimarli Fernando told Daily Mirror on the sidelines of an event in Colombo yesterday, that social media had drawn attention to a number of incidents in Yala.
She said that the SLTDA has been aware of over visitation and other issues in Yala.
Safari jeeps surrounding elephants and some animals attacking jeeps are a few of the incidents which drew strong reactions on social media in the recent past.
Fernando said that social media put these issues in the spotlight and action will be taken to address them.
Fernando was speaking on the sidelines of the ‘One Island Thousand Treasures’ destination promotion campaign launched by Cinnamon Hotels & Resorts.
Fernando said that Sri Lanka has seen a rapid rise in tourist arrivals so far this year, and she expects the numbers to increase further.
Tourist arrivals to Sri Lanka has seen a rise following the relaxation of travel restrictions locally and globally, Dileep Mudadeniya, Vice President Marketing and Events at Cinnamon Hotels and Resorts said at the launch event.
He said that there is a renewed demand for Sri Lanka by travellers and so hoteliers are happy.
Mudadeniya said that they hope the post-Covid recovery for the tourism sector will be faster than expected.
The ‘One Island Thousand Treasures’ promotion campaign will unveil the unknown stories behind Sri Lanka and paint a unique picture of culturally relevant stories just waiting to be explored by the world. Cinnamon aims to play a proactive role to entice global travellers to experience Sri Lanka by showcasing the nation’s unique places, people and experiences beyond the usual sites and excursions.
These stories will be promoted via digital platforms to engage an international audience through social media and programmatic digital marketing, to encourage travellers to visit and experience Sri Lanka. (Easwaran Rutnam)
Nish Wednesday, 23 February 2022 09:45 AM
Stop your bullshit. If you want tourists to come, reduce the exorbitant fees, improve basic facilities such as toilets and have some decent trains rather than smelly dilapidated trains and revamp SL railway and train those useless ticketing and other officers at stations on customer service.
Sandy Wednesday, 23 February 2022 01:03 PM
Why Wait till any incident becomes public to take action. Living in air conditioned rooms and not aware of reality all these years
Waco Thursday, 24 February 2022 07:26 AM
If media do not publish. You all are sleeping. Train your employees to be courteous and polite. Some very rude and arrogant . Some even hang-up the telephone . One of the ladies in Pugoda Magistrates court has done this to a friend of mine recently.
Chux Thursday, 24 February 2022 07:29 AM
You are ruining the industry by initiating a new act where politicians will be in charge and private sector will be scrapped A big vision
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