Sri Lanka makes inroads into Indian religious tourism market

11 August 2015 03:20 am

Sri Lanka Tourism concluded a strong public-private partnered push on religious tourism at the biggest travel and trade fair in the beautiful city of Hyderabad in India that attracted record participation.  

“Sri Lanka Tourism, registering a 28 percent growth in visitor numbers from India as at end-July 2015, continued to develop stronger focused marketing to step up the game to attract the US $ 250 tourist,” said Sri Lanka Tourism Promotions Bureau Chairman Dr. Rohantha Athukorala. 

“We are now planning the finer details for the tie up between Sri Lanka Tourism and Air India for the first week of September so that with this thrust we can really attract the next generation Indian travellers, who are looking at higher expectations from a visit overseas,” he said.