31 May 2016 12:00 am
Sri Lanka Tourism Promotion Bureau (SLTPB) together with i-Cable TV Entertainment- Hong Kong are to promote Destination Sri Lanka in Hong Kong by hosting for a media team of their latest travelogue called ‘Travel With My Guitar’.
Hong Kong-based, popular female singer duo ‘Robynn & Kendy’ have been part of this travel and leisure program as the main hosts. Through the participation of this popular celebrity figures, Sri Lankan Tourism will be expecting a higher number of viewers reach this travelogue, creating a bridge between Destination Sri Lanka and potential Hong Kong travelers.
As a media company which owns over 50 channels and has partnership with many other local & foreign TV Channels in mainland China, Singapore, New Zealand, i-Cable TV Entertainment is one of the oldest TV corporations based in Hong Kong. The travelogue, Travel with My Guitar will be an inducement for potential Hong Kong travellers to visit Destination Sri Lanka as their key choice when planning the next holiday. The content of this travelogue consist of Sri Lankan music trends, values of local culture & heritage, wildlife, nature, beach and luxury accommodation covering various part of the island.
Popular celebrities in the local music scene, including Umaria Sinhawansha & Iraj Weerarathne have offered their fullest support to this destination promotion exercise together with Colombo City tour provider Ebert Silva Touring Co. Ltd. Also, members of Sri Lanka Association of Inbound Tour Operators (SLAITO) & The Hotel Association of Sri Lanka (THASL) have given their support to succeed with this destination promotional program.
Sri Lanka will be featured in two episodes of Travel with My Guitar program (one hour on each episode) and it is expected broadcast during the same month of May in Hong Kong and later in mainland China as well. This travelogue will be broadcasted through several channels those are belong to i-Cable TV Entertainment in Cantonese and also will be subtitled in English.
Sri Lanka Tourism Promotion Bureau (SLTPB) has setup various strategic plans to launch aggressive promotional campaigns during the year 2016, and so far the progress has been made by Sri Lanka Tourism under its Visiting Journalist Program (VJP) is tremendous. Apart from the above celebrity travel program targeting on Hong Kong outbound travel sector, SLTPB- VJP has also undertaken both TV and press related promotional media campaigns in France, Australia, USA, UK, Belgium, South Korea and Sweden. Also, further arrangements have been made to touch down rest of the important markets as well including UK, Germany, Italy, Japan, Middle East, etc.