4 June 2018 10:33 am
Stepping forward to assist Sri Lankan youth to reach the international arena, TVS, the renowned automobile brand partnered Siyatha TV recently to launch the Siyatha Mr World competition. The winner of the Grand Finale of the competition will be awarded a flagship model Apache RTR 200 by TVS.
Signaling the partnership, Mr. Ravi Liyange, CEO of TVS handed over a ‘Apache’ motor cycle to Ms. Sangeetha Weeraratne, & Dhananjaya Bandara Directors of Model Shop during a brief event held at the Hilton Colombo Residencies. The event featured the much celebrated TVS Apache RTR 200 renowned for its racing ‘DNA’, displayed on a purpose-built truck which will travel around the country in a mission to gather messages from well-wishers from hometowns of the contestants that are scattered across the island.
“Mr World competition looks for a number of skills such as strength, character, passion, dedication to training and talent of a youth on whom the judges deem fit to bestow the title. As a brand that caters mainly to youth, we closely identify with these skills and as such we are pleased to be part of the competition. We believe that many young Sri Lankans are ready to compete at an international level and as a brand that celebrates youth, we believe that it is our duty to give these contestants the support that they need. I would like to wish all the contestants very best in their endeavour in reaching global platform” commented Ravi Liyange, CEO – TVS Lanka.
Siyatha Mr World competition will comprise a number of mini pageants with “Extreme Challenge” designed to test the competitors as the flagship event of the lineup. This particular mini pageant will test the strength, stamina and resilience of the contestant which are values that resonate with the TVS brand.
‘Extreme Challenge’ scheduled to be held at the Katukurunda Racing Tracks in which the event will feature a number of motor cycle stunts. In addition, Siyatha Mr World contestants will be able to test ride the latest Apache bikes as part of the event lineup.
TVS has commenced the ‘TVS Popular Mr. World’ competition on a digital platform concurrently to the Siyatha Mr World competition. The winner of the ‘TVS Popular Mr. World’ competition will be chosen from amongst 20 contestants via popular votes. The main and the final pageant will take place at the Hilton Colombo on 5th June 2018.
“We are excited about the TVS Popular Siyatha Mr. World competition which we have initiated in line with the main competition. Fans can vote for their favourite contestant on a number of social media platforms including Facebook, Twitter, as well as our official website www.tvslanka.lk. Once chosen by popular vote, TVS Popular Siyatha Mr. World will be the proud owner of a TVS – Apache bike from TVS,” commented Mr. Ushan Wijewardena, Head of Marketing and New Business, TVS Lanka.
Siyatha Mr World will incorporate a number of events that test the contestants for their sporting abilities, fitness as well as the ability and passion for activities such as adventure and hiking. The eventual winner of the competition will obtain the opportunity to benefit from a grooming programme in preparation for the international Mr World competition.
Expressing her thoughts about the TVS sponsorship, Sangeetha Weeraratne said, “TVS embodies the values of strength, dedication and passion for life that the Mr. World competition resonates. We are happy that such a brand stepped forward to partner us for the Siyatha Mr. World competition.”
TVS Lanka’s Apache brand motorcycles specifically cater to youth with its inherent qualities of speed, power and the trendsetting make. The Apache flagship model 200 RTR has become a popular buzzword amongst Sri Lanka’s youth.
TVS is a renowned automotive brand that offers an innovative, reliable and dynamic range of motorcycles and scooters. The Company offers a range of innovative and reliable automobile models that incorporates a wide array of consumer choice including colour, performance and unmatched mileage. In addition, TVS Lanka provides service excellence to customers through an extensive service network as well as the availability of spare parts.