Both campaigns to get a competitive face lift

14 January 2015 11:15 am

Election fever is rising to unprecedented levels as the E-day draws closer. Meanwhile, both main parties are embarking on novel means of adding new vigour to their propaganda machinery.

One of the two main parties has got down large digital screens from China while the other main party is set to introduce a new dimension to their electioneering under the supervision of some Indian and American experts.

Both parties are to incur heavy expenses in terms of valuable forex in their bid to step up their campaigning, they say.