Autodrome joins CH17’s focused loyalty network

28 July 2015 06:30 pm

Autodrome Business Development Manager Romesh Jayatilake exchanging documents with CH17 CEO Jumar Preena in the presence of Autodrome Marketing Manager D.P. Kumara and CH17 Director Marketing Nimashi Wickramaratne 


Focusing on its niche brand, the world-renowned Bridgestone tires that are widely popular among owners of luxury cars such as BMW, Mercedes, Volvo and other top brands of SUVs, Autodrome has joined CH17 to form the fastest growing loyalty network aimed at catering mainly to affinity groups and influential communities in the market.

Already with an over 57,000 membership base, the CH17’s loyalty programme has enrolled more than 40 merchants who form the most sought-after customer retailers in the country.

“We will enrol as many merchants as possible, as long as there is a demand for them within our various communities,” CH17 CEO Jumar Preena said. 
“All of our loyalty cards issued are NFC technology based ones. This gives us a competitive edge over all other plastics that are in circulation today.
Our objective is to bring in to the market ‘One Card’ that can meet the demands and needs of our customers, without having to carry multiple loyalty cards in the wallet.

Very soon we will also bring in the banks, they will be integrated into our scheme for ease of payment and this will complete the eco-system,” he added.

CH17 commenced this loyalty programme concept in January 2014 and has covered nearly 40 percent of the employee base in the apparel sector alone. The purpose of this exercise was to reward, appreciate and retain the skill set that has rendered an invaluable service to the industry over the years. Today the apparel sector stands out as the single largest industrial employer. This industry has been playing a significant role in strengthening the country’s economy with an annual export earning of nearly US $ 5 billion record in the past year.