13 May 2016 12:00 am
Valvoline, the first trademarked lubricant brand in the U.S. – will turn 150 years old in 2016 and will celebrate this milestone with a series of
global initiatives.
Founded in 1866 and expanded to Sri Lanka in 1998, Valvoline and its lubricants, chemicals and car products are now available in more than 160 countries and territories worldwide.
“The Valvoline brand has the heritage that rivals companies like Heineken, Nestlé and Sherwin Williams – and even older than renowned brands such as Ford Motor Company,” said ShehanPerera, Country Manager for Sri Lanka, Maldives, Pakistan & Afghanistan, Valvoline International. “We look forward to celebrating our storied history in Sri Lanka – and throughout the entire world – during the year.”
As part of its 150th celebration, Valvoline will enhance its international marketing efforts, including on-field advertising during popular 2016 English Premiere League matches, heighten its worldwide social media presence, generating both written and video content to educate countries on its 150-year history, innovation, and products, expand its ad and event presence throughout Sri Lanka to improve communication between mechanics and customer targets who operate both heavy-duty and light-duty vehicles, schedule onsite service center events to connect with customers and launch new products throughout the course of 2016, with forthcoming announcements to coincide with each Valvoline has supported the growth of its numerous distributors, channel partners and vehicle parts shops around the world by continuously providing products and service solutions that deliver value to end users. Initiatives in 2016 will aim to increase tools and operational support to further strengthen these
critical relationships.
“This is truly an exciting time for our company, and the activities planned during the year and beyond will celebrate our great heritage and history of innovation, said John Stotz,” Valvoline Marketing and International Business Development.
Valvoline produces a full product portfolio of advanced options to best service engines and vehicle needs worldwide, including VR1 Motor Oil, MaxLife Higher Kilometer, SynPower Full Synthetic, Zerex antifreeze, Premium Blue Diesel, NextGen motor oil created with 50 percent recycled oil, Valvoline Motorcycle Oils, Valvoline Coolants and Valvoline Professional Series™
Service Chemicals.