19 August 2017 12:00 am
REUTERS, 18 August, 2017 - The Indian government has threatened Philip Morris International Inc with “punitive action” over the tobacco giant’s alleged violation of the country’s anti-smoking laws, according to a letter sent to the company by the federal health ministry.
The letter was prompted by a Reuters investigation last month that revealed how Philip Morris was deploying marketing tactics in India, some targeting young people, that officials said were illegal. (reut.rs/2uuye5Y)
The letter cites the Reuters story in the opening paragraph, listing Philip Morris’ marketing methods as outlined in the article, including cigarette advertisements at kiosks, the free distribution of Marlboro smokes at nightclubs and bars, and the use of TV screens to promote the world’s best-selling cigarette brand at these events.