4 April 2016 12:00 am
The Sri Lanka Institute of Marketing (SLIM) in partnership with Metal Factor, 4A’s and IAA will be organising the national competition for Cannes Lions Young Marketer for the fifth consecutive year.
Cannes Lions Young Marketer is a prestigious event held in Cannes, France at the Cannes Lions International Festival of Creativity. This programme gives young marketing professionals the opportunity to compete and showcase their abilities on an international stage. The national competition, which is scheduled to be held on April 2, 2016, will provide a once-in-a-lifetime opportunity for two young marketers to represent Sri Lanka at a global competition.
This year, the local judging panel will consist of respected advertising and marketing professionals – Rohan Rajaratnam (Managing Director - Words), Murtaza Tajhboy (Director Brand Planning - Leo Burnett), Renuka Marshall (Managing Director - TBWA\Sri Lanka), Nisrin Ali (General Manager Marketing - CIC Holdings), Jude Martino (Head of Marketing - Reckitt Benckiser) and Shivan Jayasuriya (DGM Marketing - CEAT).
The competition will be moderated by Harsha Rathnayake who was also a panel member of Cannes Lions Young Marketer in 2015. These esteemed judges will choose the best team which demonstrates their ability to think beyond traditional marketing strategies, to be Sri Lanka’s representatives to compete at the Young Marketer competition in Cannes, France.
SLIM President Upul Adikari said, “We are proud that SLIM is taking the helm and conducting this competition for the fifth successive year.” SLIM CEO/Executive Director Sanath Senanayake stated, “This opportunity will open up many gateways for our young competitors, which will enable them become the leaders in the marketing field in the future.”
Shaminda Perera, (Ex-Co member of SLIM and Senior Brand Manager - Reckitt Benckiser), SLIM’s Project Chairman of Cannes Lions Young Marketer 2016 stated, “SLIM is proud to conduct this event to give young marketing professionals the opportunity to represent Sri Lanka at a global competition and to meet and learn from the best marketing minds in the world.
In addition, the winning team from Sri Lanka will also have the chance to gain knowledge and insights from the many interactive workshops, which would be held at the Cannes Lions festival. Our winners will also be able to network and share experiences with the other teams from around the world, who represent different market structures and diverse industries.”