26 February 2016 12:00 am
Under the vision of Harcourts (Pvt.) Ltd Chairman Ahmed Rheyas, the Harcourts Pharmacy loyalty card was officially launched recently, at OZO Hotel Colombo.
The event was witnessed by its patriotic customers who have shown their loyalty for over a decade. The Chairman, Director Rishard Rehyas, Harcourts Pharmacy MD/CEO Ivor Fernando, Harcourts Pharmacy Director Operation Farook and Harcourts Pharmacy General Manager Finance Arshad were amongst the participants.
Harcourts Pharmacy Marketing Manager Tariq Junaid speaking to the press said that the loyalty card was long awaited by its customer and it was a great pleasure to have made it come true.
He further stated that the customers are going to be excited on the offers/discounts/reward points and the valuable partner discounts incorporated into the loyalty card.
“I would like to thank Hidayath Department Store, Nawaloka Hospital, eDoctor, Amana Takaful, Mobitel, Multifit Jim, Calorie Count and Eser Marketing for their partnership in providing exclusive discounts for Harcourts Pharmacy loyalty card customers,” he said.
Speaking further, Tariq Junaid said that the loyalty programme was designed to enhance their footfall and to sustain their existing customers.
The Harcourts Pharmacy chain, the biggest network of its kind with 35 dedicated pharmacies islandwide, hopes to expand its network to 50 by end-2017.