8 February 2016 09:21 am
From left: HSBC Head of Marketing and Group Communication Tharanga Gunasekera, Wijeya Newspapers Director Digital Media Udesh Gunathunga and Senior Marketing Manager Umair Wolid
HSBC Sri Lanka and Daily Mirror-Life have successfully concluded an innovative content marketing campaign in the Christmas season rewarding HSBC cardholders at their hearts’ content.
The website SeasonalMoments.lk set up by the duo—leaders and trend-setters in their respective fields—providing information for HSBC cardholders of the wide range of offers and savings available in the season was a hit as over 150,000 people logged on to find out the best deals this season.
The website also contained reviews on hotels, restaurants and retail shopping outlets of which HSBC had special offers, allowing the cardholders to choose the best pick in terms of value for money.