22 September 2017 11:20 am
The Chartered Institute of Marketing (CIM) Sri Lanka will be hosting its third Talking Point Programme for this year on September 27, 2017, at Union Ballroom, Hilton Colombo Residences, from 6:00 p.m. onwards.
It will bring together top business leaders, CIM Fellow members and corporate executives and is organised with the objective of highlighting emerging themes in marketing/business and discuss best practices to support strategic decisions for the future. This forum will be a platform for participants to share and exchange key insights, which would help them in making decisions in their own organisations.
The programme is titled ‘Is Branding Losing its Relevance in Business’ and it will be an interesting thought-provoking discussion with the custodians of some of the biggest local and multinational brands in Sri Lanka.
The speakers of the programme are Fairway Holdings, (Pvt.) Ltd Group CEO Imal Fonseka, Unilever Sri Lanka Marketing Director Home Care, Foods and Water Makshoodh Meerasaibu, HSBC Sri Lanka Head of Marketing and Communications Tharanga Gunasekera and Luxury Ayurveda Brand Spa Ceylon Co-Founder Shalin Balasuriya.
Commenting on the topic, Fonseka said, “If marketing is to be relevant, you need to integrate yourself to enterprise strategy rather than constrain your contribution to brand equity building.”
CIM Sri Lanka Membership Development Head Rajiv David stated, “The main objective of the CIM Talking Point series is to initiate productive discussions within the marketing community on concepts related to marketing and to impart knowledge on trending themes, challenges and opportunities in the market. We believe this timely topic will be useful for the marketing fraternity to understand upcoming challenges in branding and be prepared to successfully face the same. We hope to continue to add value to all the marketing professionals through our Talking Point series.”
CIM is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. As the leading professional body for marketing, CIM places great emphasis in bringing together the programmes that are topical and relevant targeting the members and the entire business community.