24 November 2016 12:00 am
Atlas, the market leader in school stationery in Sri Lanka, continued its proud tradition of proven excellence by winning the Bronze Award for the Best New Entrant Brand of the Year at the 15th SLIM Brand Excellence Awards.
The new Atlas Cool pen brings another dimension to the brand’s already extensive portfolio, combining extensive research and state-of-the-art technology to deliver the type of superior product the Atlas brand is renowned for.
The award is presented to innovative and high-performing brands that have been in the market for less than three years and demonstrate excellent growth and strong brand proposition. Since its introduction to the market, the Atlas Cool pen has seen exponential demand due its superior writing and design quality that delivers on both the performance and aesthetic fronts.
The pen’s unique design and trendy and decorative accents offers school children the opportunity for individual expression and identity. With a focus on quality and performance the Atlas Cool is available in a variety of trendy foil designs, and features a 0.7 mm long tip, ensuring writing that is neater, tidier and more enjoyable.
Other criteria for the Award include the performance of the organization in terms of value, volume and consumer and retail indices, as well as the brand intent and content, identification of market opportunities and market strategy.