9 June 2017 10:20 am
Softlogic Life Insurance PLC has entered into a long-term, strategic bancassurance partnership with Commercial Bank of Ceylon PLC, paving a way to distribute life insurance solutions by Softlogic Life through the bank’s islandwide branch network.
The partnership was formalized by a memorandum of understanding (MoU) signed by Commercial Bank Managing Director/Chief Executive Officer Jegan Durairatnam and Softlogic Life Managing Director Iftikar Ahamed.
With this partnership, Commercial Bank customers will now be able to conveniently access a plethora of innovative schemes from Softlogic Life – life, health and investments plans – for individuals and corporates. Customers will also be able to gain from Softlogic Life’s wealth of experience and expertise in providing state-of-the-art insurance solutions in Sri Lanka for more than two decades. Commercial Bank’s extensive network of 256 service points enhances the convenience of purchasing insurance products of Softlogic Life and makes the payment of premiums extra convenient and hassle free for the company’s policyholders.
Commenting on the partnership, Commercial Bank Managing Director/Chief Executive Officer Jegan Durairatnam said, “We are excited to enter into a strategic partnership with Softlogic Life. Both of our customer bases will be benefited by this strong alliance with the enablement of competitively priced banking and insurance solutions that can meet their diverse protection and financial expectations.” Expressing his views on the partnership, Softlogic Life Managing Director Iftikar Ahamed said, “We are delighted to partner with Commercial Bank, who has significant experience in providing bancassurance products over the past years. This strategic partnership reiterates our commitment to provide multiple access points for customers that would enable them to get required guidance conveniently on a multitude of life plans and health insurance solutions.”