27 July 2022 08:02 am
HNB Assurance PLC (HNBA) was awarded the Best Digital Marketing Brand – Insurance in Sri Lanka at GBO Awards 2022 by Global Business Outlook,
UK, recently.
This prestigious title was awarded following a thorough assessment of the brand’s social media and digital assets, campaigns launched across social media platforms and management of social and digital platforms of the company.
Sharing his views, HNBA Chief Executive Officer Lasitha Wimalaratne stated, “HNBA is delighted to be the recipient of this award. During the past couple of years HNBA has launched several bold initiatives and campaigns across its social media channels and this is a testament to the success of all those initiatives.”
Commenting on the award, HNBA and its fully-owned subsidiary HNB General Insurance Limited (HNBGI) Chief Marketing and Customer Experience Officer Dinesh Yogaratnam stated, “At HNBA, we follow a simple yet effective approach in managing our social media platforms and that is, being simple, accurate and relevant in everything that we do and say, guided by the overarching direction of the strategic plan of the company. This approach has helped and taken the brand a long way in the social media marketing arena and the brand will continue to assemble innovative and timely initiatives across social and digital platforms.”
HNBA and HNBGI Manager Life Marketing, PR and Digital Media Shivanka Nawarathne stated, “This tremendous feat is a result of a dedicated team and their unwavering commitment. The team has always remained focused and worked towards a common goal, striving to create a real difference in everything that we create and publish.”